Senior Digital Marketing Specialist

Flextank, U.S. Products, SmaK Plastics, and RotoEdge Pro are seeking a Senior Digital Marketing Specialist to join our fast-growing, multi-brand B2B marketing team. This is a hands-on role focused on developing and executing digital strategies that drive brand awareness, lead generation, and customer acquisition across multiple websites and product lines.

You will be a key contributor to a collaborative marketing team, responsible for creating and optimizing campaigns that align with sales goals, convert prospects, and support long-term growth.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns (email, web, SEO, content, social media, and video).
• Build and manage multi-touch, persona-based workflows and marketing automation sequences.
• Maintain and update company websites using WordPress, ensuring SEO best practices.
• Develop and deploy CRM-driven campaigns using tools like Zoho, HubSpot, or Pardot.
• Create and manage inbound lead generation offers, landing pages, and campaign assets.
• Collaborate on a content strategy including copywriting, video, graphics, and promotional content.
• Drive campaign metrics analysis and report on performance, conversion rates, and ROI.
• Support trade shows with pre-event promotions, booth traffic-driving strategies, and follow-up campaigns.

Who You Are

• A creative, data-driven marketer with a passion for digital lead generation and marketing automation.
• Able to think strategically and execute tactically—whether it’s optimizing a landing page or planning a nurture workflow.
• Comfortable working cross-functionally with sales, distributors, and executive leadership.
• A strong communicator with solid writing and editing skills.

Qualifications

• 4–6 years of hands-on experience in B2B digital marketing, including CRM/email automation, SEO, and content strategy.
• Proficiency with Zoho, HubSpot, Pardot, or similar marketing automation platforms.
• Experience in WordPress website development and maintenance.
• Proven success in developing and executing lead generation campaigns.
• Background working with industries such as wineries, cideries, distilleries, or Jan-San/Building Service Contractors is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.
• Highly organized, analytical, and results-oriented.
• Strong initiative and a desire to continuously learn and grow.

What You’ll Get

• Join a growing, supportive team with real impact on company growth.
• Exposure to a wide variety of marketing channels and industries.
• Opportunities to lead and innovate in a multi-brand, multi-product environment.

To Apply

Submit your resume and a brief cover letter highlighting your relevant experience. Portfolio or samples of past campaign work are highly encouraged.

Job Type: Full-time

Pay: $28.85 - $37.02 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• B2B Digital Marketing: 4 years (Preferred)

Ability to Commute:

• Vancouver, WA 98682 (Required)

Work Location: In person