Senior Director Digital Media

Move your Career forward with DAC as a Senior Director, Digital Media

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Senior Director, Digital Media is responsible for strategic decisions ensuring implementation of paid search and media best practices, trends and analysis, integrated digital planning, and oversight of program execution.

What You’ll Do

• Facilitate the creation of integrated media plans for DAC clients and client prospects
• Work with SEM and Display/Paid Social teams to create, execute, and report on cross-channel media engagements
• Represent integrated media approach and plans to internal and external audiences
• Oversee the development of junior (coordinator, specialist and manager) level media team members
• Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team
• Communicate on an on-going basis with media team members and conduct weekly status sessions to provide support where required
• Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients
• Facilitate effective resource management across SEM and display/paid social media teams
• Standardize quoting/scoping process across teams
• Track, measure, and report on media program health across the larger media team
• Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans
• Communicate progress to plan and regular execution focused program updates to leadership
• Attend and actively participate in client and new business meetings, acting as the Digital Media subject matter expert to contribute the integrated perspective
• Develop digital media documents and presentations in a client-friendly format.
• Communicate project status and campaign performance to agency executives, accounts teams and be extremely skilled at communicating with the client base
• Present research, insights, campaign performance and recommendations to key internal and external stakeholders
• Handle escalations of client issues and communicate accordingly with office stakeholders
• Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required
• Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns
• Understand, vet and recommend new digital methodologies with a view to improving service offering

What You Bring

• Minimum University degree in Business or college equivalent
• Minimum 8 years advanced Digital Media campaign planning/management experience
• Google AdWords, Bing Ads and Google Analytics certified
• Familiarity with enterprise integrated digital media campaigns, strategies and tactics.
• 8+ years team leadership experience, ideally in an agency environment
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new media methodologies with a focus on improving service offerings
• Strong analytical skills with proven ability to demonstrate interpretation capabilities
• Proven record of working on multiple time-sensitive projects on schedule

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Fully remote work is not available for this position.

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $150,000 to $200,000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial/state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com

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