Senior Director of Digital Marketing

Senior Director of Digital Marketing

Full Time : Remote

Who we are looking for:You’ll lead the evolution of our Digital Marketing practice for Mid-Market to Enterprise Brands, optimizing org structure, improving workflows, formalizing performance governance, and enhancing playbooks.

You’ll help shape the team across key functions: paid media, email/CRM, affiliate, content/influencer, SEO/SEM, and Shopify/CRO, bringing strategic direction and operational rigor.

Hands-on when it counts, but focused on designing the systems, team dynamics, and operating model that enable scale and sustained performance.

We'd love to hear from you if you're a forward-thinking leader passionate about

What You’ll Do (Practice Building & Leadership)

• Architect the practice: Define org structure, role charters, capacity models, and career ladders; sequence hiring to meet revenue targets.
• Establish the operating model: Build intake, scoping, resourcing, and QA workflows; set SLAs, RACI, and escalation paths.
• Create the playbooks: Standardize channel frameworks (Search, DSP, Paid Social, SEO, Email/CRM, Affiliate, CRO), testing roadmaps, and brand safety guidelines.
• Stand up performance governance: Define KPIs (MER, ROAS/CPA, LTV/CAC, contribution margin), create dashboards, and run weekly performance and monthly/quarterly business reviews.
• Hire and mentor: Recruit high-caliber leaders/specialists; coach for mastery; install rituals for feedback, learning, and advancement.
• Own client outcomes (through the team): Guide strategy, ensure on-time/on-budget execution, and proactively surface growth opportunities.
• Level up web & conversion: Oversee Shopify roadmap, landing page standards, CRO methodology, and analytics hygiene.Align cross-functionally: Partner with Creative, Analytics, and Marketplace teams so campaigns look great, measure clean, and actually move the needle.
• Scale with tooling: Rationalize the MarTech stack (GA4, tag management, ESP/CRM, attribution, BI) and drive automation where it saves time or sharpens decisions.
• P&L savvy: Collaborate on pricing, scoping, and margin management; forecast team capacity vs. revenue; support SOW standards and renewal/expansion motions.
• Future-proofing: Evaluate new channels, retail media betas, and AI/automation—pilot, measure, roll out when it works.

Day-to-Day (Leadership vs. Hands-On)

• 70% leadership & systems: Strategy, coaching, hiring, governance, resourcing, client senior stewardship.
• 30% hands-on (selective): High-impact audits, critical launches, or unblockers that model “what good looks like.”

Who You’ll Work With

• Lead the Digital Marketing Team (channel leads, strategists, specialists).
• Report to the VP of Client Services; partner closely with Creative, Analytics, Marketplace (Amazon), and Web.

Must-Haves

• 10+ years in multi-channel digital for e-commerce; 5+ years leading teams and building functions/practices.
• You bring deep, hands-on expertise in digital media campaign management — not just to execute, but to elevate. You'll help uplevel the practice by coaching and guiding our ad managers, instilling operational excellence, strategic rigor, and platform mastery across the team.
• Proven success designing and implementing multi-channel campaigns across search, display, DSP, and paid social platforms.
• Proven record building: org design, hiring plans, playbooks, and operating models that scale.
• Strong client leadership in an agency or multi-brand environment; comfortable running C-level conversations.
• Hands-on experience with Shopify and website optimization.
• Strong written and personal communication skills.
• Strong understanding of various current digital marketing functions.
• Deep knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, and affiliate marketing.
• Hands-on experience with Shopify and website development.
• Experience working with clients and managing projects and strategies.
• Understanding of the e-commerce landscape.
• Great people manager and mentor passionate about helping everyone on the digital marketing team grow, improve, succeed, and advance toward collective and individual goals.
• Ability to manage multiple projects simultaneously.
• Highly dependable, very organized, and able to work independently and remotely.

Nice-to-Haves

• Experience with retail media networks (Amazon Ads/DSP), affiliate/influencer programs, and SEO leadership.

• Analytics stack depth (GA4, tag managers, attribution, Looker/Data Studio/BI).

• Change management and training program design.

About Nectar:

is a full-service marketing agency that helps established consumer brands thrive on the Marketplaces and beyond. We provide end-to-end account management services, including Amazon advertising, paid and email marketing, and website development.

As a fully remote digital marketing agency, Nectar values collaboration, transparency, and work-life balance. We foster a culture where team members are empowered to take ownership of their work, supported by a collaborative team environment. If you thrive on autonomy, value honesty, and appreciate a manageable workload that allows you to deliver quality results, Nectar is the place for you.

Benefits:

• 401(k) and matching
• Flexible working hours
• Yearly office stipend
• Summer Fridays
• Paid time off
• Dental Insurance
• Health Insurance
• Vision Insurance

Job Type: Full-time

Pay: $160,000.00 - $200,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: Remote