Senior Director of Marketing and Communication

Company: Confidential Government

Job Title: Senior Director of Marketing and Communication

Standardized Job Title: Marketing Director / Director, Marketing Communications

Workplace Type: On-site

Location: Riyadh, Saudi Arabia

Employment Type: Full-time

Seniority Level: Executive

Industry: Retail, Real Estate, Retail Apparel and Fashion

Job Function: Marketing, Corporate Communications, Brand Management

Senior Director of Marketing and Communication

Position Summary

The Senior Director of Marketing and Communication will lead the strategic development and execution of integrated marketing, brand, media, public relations, and corporate communication initiatives across the organization. The role is responsible for strengthening brand equity, enhancing public image, driving customer engagement, and ensuring consistent, high-impact communication aligned with organizational priorities and long-term objectives.

This position requires a commercially minded and strategically driven leader with strong experience in brand stewardship, stakeholder communication, campaign management, digital transformation, and cross-functional collaboration. The successful candidate will oversee the end-to-end marketing and communications agenda, ensuring all initiatives support business growth, reputation management, and market positioning.

Key Responsibilities

Strategic Leadership

• Develop and lead the overall marketing and communication strategy in alignment with the organization’s vision, objectives, and growth priorities.
• Build and maintain a strong, differentiated brand positioning across all channels and audiences.
• Advise executive leadership on brand strategy, communication priorities, public messaging, and market visibility.
• Translate business objectives into actionable marketing and communication plans with measurable outcomes.

Brand Management

• Lead the development, implementation, and governance of brand architecture, identity, tone of voice, and visual standards.
• Ensure consistency of brand representation across all internal and external touchpoints.
• Drive initiatives that strengthen brand equity, awareness, and stakeholder trust.
• Oversee brand campaigns, corporate identity projects, and reputation-building initiatives.

Marketing Strategy and Campaign Management

• Direct the planning and execution of integrated marketing campaigns across traditional, digital, social, and experiential channels.
• Oversee audience segmentation, market positioning, and campaign optimization to maximize reach, engagement, and return on investment.
• Lead the annual marketing calendar and ensure effective prioritization of initiatives across business needs.
• Monitor market trends, customer behavior, and competitor activity to identify opportunities and inform strategic decision-making.

Corporate Communication and Public Relations

• Lead internal and external communication strategies that support organizational messaging, leadership visibility, and stakeholder engagement.
• Oversee corporate announcements, executive communication, speeches, presentations, press materials, and key institutional messaging.
• Manage public relations efforts, media engagement, and communication planning for major events, launches, and strategic initiatives.
• Protect and enhance the organization’s reputation through proactive communication planning and disciplined message control.

Digital and Content Leadership

• Oversee digital marketing strategies, including website content, social media, performance campaigns, email marketing, and online reputation management.
• Lead content strategy development to ensure compelling, relevant, and audience-specific messaging across platforms.
• Ensure effective use of analytics, digital tools, and customer insights to improve campaign performance and communication effectiveness.
• Champion innovation in digital engagement, content delivery, and brand storytelling.

Stakeholder Management

• Build strong working relationships with executive leadership, internal departments, external agencies, media partners, and other key stakeholders.
• Collaborate closely with commercial, leasing, operations, HR, and other relevant functions to ensure aligned messaging and coordinated execution.
• Act as a senior point of contact for high-profile communication matters and sensitive brand issues.

Team Leadership and Governance

• Lead, mentor, and develop a high-performing marketing and communications team.
• Establish clear performance expectations, governance standards, and operating models for internal teams and agency partners.
• Oversee marketing and communication budgets, procurement, and vendor performance to ensure cost-effective delivery and high-quality outcomes.
• Ensure compliance with internal policies, regulatory requirements, and approved brand and communication standards.

Reputation and Crisis Communication

• Develop communication protocols and response frameworks for issues management and crisis communication.
• Support leadership in handling sensitive public, media, or stakeholder matters with professionalism and strategic judgment.
• Ensure readiness for reputational risk scenarios through planning, monitoring, and coordinated response mechanisms.

Candidate Profile

The ideal candidate is a strategic and influential marketing and communications executive with a strong record of leading brand transformation, institutional messaging, and high-impact campaigns within complex organizations. They must combine strategic thinking with operational discipline, creative leadership with commercial awareness, and strong executive presence with excellent stakeholder management capability.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Master’s degree is preferred.
• Minimum of 12–15 years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role.
• Proven experience leading integrated marketing, brand, and corporate communication functions within large or complex organizations.
• Strong background in both strategic planning and hands-on execution across multiple communication channels.
• Experience in retail, real estate, consumer-facing sectors, or diversified organizations is highly preferred.
• Experience working in Saudi Arabia or the GCC is strongly preferred.

Core Competencies

• Strategic Marketing Leadership
• Corporate Communication
• Brand Development and Governance
• Public Relations and Media Management
• Executive Stakeholder Management
• Digital Marketing and Content Strategy
• Reputation Management
• Crisis Communication
• Commercial Acumen
• Leadership and Team Development
• Budget Management
• Performance Measurement and Analytics

Knowledge, Skills, and Abilities

• Strong ability to develop and execute enterprise-level marketing and communication strategies.
• Excellent written and verbal communication skills in English; Arabic is highly preferred.
• Strong leadership presence with the ability to influence senior stakeholders and represent the function at executive level.
• Deep understanding of branding, media relations, digital platforms, campaign planning, and audience engagement.
• Strong analytical capability with experience using data and insights to drive decisions and improve performance.
• High level of professionalism, discretion, and sound judgment in handling confidential and sensitive matters.
• Ability to manage multiple priorities in a fast-paced, high-visibility environment.

Success Measures

• Strengthening of brand visibility, perception, and market positioning.
• Effective execution of strategic campaigns with measurable business impact.
• Improved consistency and quality of corporate messaging across all channels.
• Enhanced stakeholder engagement and communication effectiveness.
• Strong media presence and positive reputation management outcomes.
• Efficient team performance, vendor management, and budget optimization.