Senior Director of Paid Media

Lead the Paid Media department to deliver profitable growth, exceptional client outcomes, and a high-performing team through strategy, operational discipline, and strong cross-functional leadership.

About Single Grain LLC

Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands like Amazon and Uber grow through Paid Media, SEO, Content, and Creative — powered by a lean, high-performing team focused on smart, impactful work.

Description

Mission of the (Sr.) Director of Paid Media:

Lead the Paid Media department to deliver profitable growth, exceptional client outcomes, and a high-performing team through strategy, operational discipline, and strong cross-functional leadership. They are a trusted partner to key stakeholders and partners. They will have the opportunity to shape the future of our company by fostering growth, innovation, and market diversification at Single Grain.

Measurable Outcomes

Who We Are:

Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.

We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.

We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.

As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called ‘Marketing School’ with over 2 million downloads/month, and a YouTube channel with more than 74,000 subscribers.

It's our mission to level up every human by educating and moving the digital industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training, but also by providing great resources and tools.

Check out our website for more on our company culture and values.

Include the words "Paid Media is cool" in the first sentence of your cover letter (or your application will be disqualified).

Who You Are:

We are seeking a Director of Paid Media who embodies our values of humility, hunger, and intelligence. You are a self-starter with a strong entrepreneurial spirit, a passion for staying up-to-date with industry trends, and an insatiable curiosity. Your effective time management, organizational skills, excellent communication, and interpersonal abilities are second to none. You thrive in a dynamic environment, exhibit a growth mindset, and consistently demonstrate respect for others.

If you are a results-oriented, innovative, and growth-driven professional with a passion for leading high-performance teams in the dynamic world of digital marketing, we encourage you to apply for the Director of Paid Media role at our agency. Join us in shaping the future of digital advertising.

What you’ll own

• Performance & Strategy:
  • Lead performance marketing strategy across a multi-client B2B portfolio, guiding the team in planning, experimentation, attribution, and optimization.
  • Own the roadmap and long-range planning for the Paid Media department, ensuring the team is ahead of platform changes and B2B industry trends.
  • Develop frameworks for testing, measurement, insights, and quarterly planning.

• Leadership and Team Development:
• Lead and develop managers, specialists, and multi-disciplinary pods; build career paths, training, expectations, and succession plans.
• Set and uphold standards for delivery, QA, reporting, and cross-team collaboration.
• Build a team culture rooted in clarity, curiosity, consistency, and accountability.

• Client Leadership
  • Act as a senior advisor to C-suite and VP-level client stakeholders.
  • Guide annual planning, investment decisions, KPI alignment, and performance narratives.
  • Ensure retention, satisfaction, and strategic growth across the client base.

• Operational Excellence
  • Partner with Finance and Ops to own forecasting, staffing models, and margin health for the Paid Media department.
  • Align with Sales on scoping, pricing, and deal qualification to ensure new engagements meet margin and resourcing requirements.
  • Build scalable systems and playbooks to reduce single-person dependency and improve operational consistency

• Cross-Functional Collaboration
  • Work with Creative, SEO, and Analytics to deliver integrated campaigns and consistent client experiences.
  • Ensure strong handoffs, clear roles, and productive collaboration across teams.
  • Partner with Sales on sales pitches by co-developing the media strategy, shaping the narrative, and representing Paid Media in prospect conversations.

• Innovation and AI-enablement
• Champion modern workflows using AI tools and automation to reduce manual lift and increase quality.
  • Pilot new ideas, establish repeatable frameworks, and lead the team through shifts in platforms, privacy, and measurement.

Requirements

• 10+ years in digital advertising with deep B2B performance marketing experience across major channels.
• 5+ years leading multi-disciplinary teams, including managers.
• Experience owning 7–8 figure media budgets and delivering measurable improvements in efficiency, CAC, ROAS, and margin.
• Strong financial acumen across forecasting, capacity planning, and margin management.
• Demonstrated ability to build and scale team structures, workflows, QA processes, and operating systems.
• Executive-level communication skills: clear strategic narratives, strong presentations, and confident client leadership.
• Experience partnering closely with Creative, Analytics, and SEO teams.
• Comfort guiding adoption of AI, automation, and data-driven processes to elevate team output.
• A track record of developing people: coaching, leveling, hiring, and building a healthy team culture.
• Continuous learner with a strong sense of curiosity and a bias for action.

Salary

$140,000 - $165,000 per year