Senior Financial Analyst

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About Us

Brookdale is a Great Place to Be:

Gracious hospitality and neighborliness for our residents and families.
Home-like feel and all-around comfort for residents and visiting family members.
Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
Industry leader in clinical care.
Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional.
Extensive corporate support including a robust training program.

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

We are looking for a highly talented Sr. Analyst to join our FPA- Insight Analytics team to drive marketing analytics initiative across our organization. The Sr. Analyst will be responsible for data modeling to optimize marketing investments across multiple channels, annual budgets/forecast and strategic business insights to guide executive business decisions.

1.Lead the development and optimization of dashboards and reporting solutions focused on campaign performance, lead generation, conversion rates, digital engagement, and ROI across various marketing channels.
2.Evaluate the effectiveness of marketing campaigns (email, social media, paid media, events, etc.). Provide actionable recommendations for improving targeting, messaging, and overall campaign strategy.
3.Build multi-touch attribution models and analyze the full marketing and sales funnel to understand how different channels and tactics contribute to revenue.
4.Combine data from company CRM and multiple digital platforms (Snowflake, Adobe Analytics, etc.) to create a holistic view of marketing performance.
5.Partner closely with marketing, sales, and business development teams to understand goals, align on KPIs, and deliver insights that inform strategy and budget allocation.
6.Use forecasting, modeling, and trend analysis to anticipate customer needs and inform proactive marketing strategies.
7.Champion the use of analytics tools such as Tableau, SQL, and Oracle BI to drive self-service analytics. Lead enhancements in reporting infrastructure to improve speed, accuracy, and business relevance.
8.Lead Marketing’s annual financial planning and budgeting process, which includes the upkeep of technical assets, resources and associated costs, and new projects.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience

Bachelor's degree Marketing, Finance, Business Analytics, Data Science, or a related field required. Advanced degrees or certifications in marketing analytics, data visualization, or digital marketing are a plus.
Three years professional experience in business or marketing analytics required. Experience in a marketing firm or healthcare organization a plus.
Proficiency in SQL and Adobe Analytics or Tableau required.
Ability to distill complex data into clear insights and recommendations that drive strategic decisions.
Experience building dashboards, segmentation models, and performance scorecards.
Strong communication skills. Experience working directly with marketers and sales teams.

Certifications, Licenses, and Other Special Requirements
None

Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these. Uses analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues.

Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has a working knowledge of a functional discipline with a history of performing market level research. Interpersonal skills are crucial, as this position will be working extensively with other departmental staff. Organizational skills are of high priority as well as the ability to manage large projects. Individual should possess advanced skills in word processing and spreadsheet programs, preferably in Microsoft Word/Excel.

Physical Demands and Working Conditions