Senior IMC Planner

Job Overview:

The Senior IMC Planner will be responsible for developing and executing integrated marketing strategies and plans. This role requires a balance of creative thinking and analytical skills to deliver impactful campaigns that resonate with target audiences and achieve business objectives.

Responsibilities:

• Develop IMC strategies and plans based on client objectives, market research, and competitive analysis across all channels (digital, traditional, PR, events, etc.) for a leading CPG brand
• Collaborate with cross-functional teams to ensure cohesive campaign execution across all channels
• Monitor and evaluate campaign performance, providing recommendations for optimization
• Conduct market and audience research to inform planning decisions
• Prepare detailed campaign presentations and reports for internal and client meetings
• Stay updated on industry trends, emerging media channels, and innovative marketing tactics
• Support the Account Lead in managing client relationships and delivering value
  
  

Education:

• Bachelor’s degree in Marketing, Communications, or a related discipline
  
  

Experience:

• 4–6 years of experience in marketing communications planning or a similar role
  
  

Skills and Competencies:

• Proven track record of successfully leading campaigns for mid to large-scale brands
• Strong understanding of multi-channel marketing, consumer behavior, and emerging trends
• Excellent leadership and team management skills
• Strong client-facing and communication skills
• Data-driven mindset with the ability to translate insights into strategies
• Exceptional project management and multitasking abilities
• Proficiency in MS Office and marketing planning
  
  

Powered by JazzHR

vfbgxQfFTy