Senior Manager – Events

Event Strategy & Planning

· Lead the strategic development and execution of the annual event calendar, including corporate, brand, PR, customer, and internal events.

· Define event objectives in alignment with brand and business goals.

· Create detailed project plans including timelines, budgets, and KPIs.

· Identify new event opportunities to enhance brand visibility and engagement.

Vendor & Stakeholder Management

· Source, negotiate, and manage contracts with vendors, venues, agencies, and other third-party partners.

· Collaborate with internal departments, leadership, and external stakeholders to ensure seamless coordination and alignment.

· Maintain strong relationships with industry vendors and partners for reliable and cost-effective service delivery.

Team Leadership

· Manage and mentor the events team, ensuring clear delegation, accountability, and development.

· Foster a collaborative, high-performance team culture with a focus on creativity, ownership, and precision.

· Oversee cross-functional collaboration with creative, digital, PR, and content teams.

Event Execution & Operations

· Lead end-to-end execution of events, including pre-event planning, on-site supervision, and post-event closure.

· Ensure excellence in delivery, guest experience, brand representation, and logistical execution.

· Manage event risk assessments, troubleshooting, and contingency planning.

Budget & Financial Oversight

· Develop and manage event budgets, ensuring cost-efficiency and ROI.

· Provide regular financial reporting, forecasts, and post-event reconciliations.

Marketing & Promotion

· Collaborate with marketing and communication teams to develop promotional strategies and campaigns.

· Drive attendee engagement and participation through targeted communication and activation plans.

· Leverage digital, PR, and social media channels to amplify event reach and impact.

Post-Event Analysis & Reporting

· Lead post-event evaluations including attendee feedback, KPIs, and brand impact.

· Analyze event performance to generate insights and improve future events.