Senior Manager - Marketing Technology Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About Global Commercial Services (GCS) Marketing

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment.
The Global Commercial Services Marketing team (GCSM) makes business membership essential by creating and delivering world-class marketing that drives demand, deepens engagement, and showcases the value of our differentiated products and services. Our portfolio includes charge, lending, co-brand, and corporate cards, along with a suite of small business banking and B2B solutions.

About the Role: Senior Manager, Campaign Workflow, Offer & Content

As the Senior Manager of Campaign Workflow, Offer, and Content you’ll play a pivotal role in transforming how GCS Marketing executes campaigns through Project Flywheel — a multi-year initiative redefining marketing execution via automation, innovation, and efficiency.

You’ll translate business needs into scalable marketing capabilities, redesign workflows, and build future-ready systems that make campaign execution faster, compliant, and more consistent. Acting as the bridge between marketing, product, and technology, you’ll ensure our MarTech ecosystem evolves to meet real business goals.

About Project Flywheel

Project Flywheel is an enterprise-wide initiative reimagining how American Express plans, builds, and delivers marketing. By uniting technology, operations, and people, Flywheel creates a more agile, efficient, and data-driven marketing ecosystem.

As GCS Marketing embraces this transformation, your leadership will help marketers execute with greater speed, clarity, and confidence.

Key Responsibilities:

• Be the Connector : Serve as the primary liaison between marketing teams, product, technology partners, and leadership - ensuring Flywheel evolves in step with business needs.
• Define and Refine : Own business requirement development, prioritization, and refinement; identify process gaps and opportunities for improvement.
• Communicate with Impact : Craft enterprise-wide communications, updates, and executive-ready summaries that simplify complex change.
• Advocate and Influence: Champion marketing needs in cross-functional forums and shape technology and capability roadmaps
• Optimize the System: Use your deep workflow and MarTech expertise to enable teams to execute seamlessly, leveraging data to enhance customer experiences.

What You Bring:

• Systems Expert : Deep understanding of marketing workflow and processes, MarTech ecosystems, and systems integration to support scalable execution.
• Business Translator : Converts complex business needs into clear, actionable, data-driven requirements that align technology, product and marketing.
• Cross-Functional Influencer : Leads teams effectively, navigates ambiguity, and communicates with clarity to drive alignment.
• Systems Thinker : Sees the big picture, understanding how data, platforms, and execution connect to optimize marketing performance.
• Innovative Problem Solver : Thrives in complexity, challenges the status quo, and ensures we’re advocating for solutions that scale.

Minimum Qualifications:

• Extensive experience in marketing technology, product strategy, or business enablement, preferably with tools like Workfront or equivalent.
• Proven ability to lead enterprise-scale initiatives with cross-functional teams.
• Strong business acumen and experience in MarTech capability development and data-driven execution.
• Exceptional written and verbal communication skills, including experience creating executive-level presentations.
• Bachelor’s degree required.

Preferred Qualifications:

• Experience in large-scale marketing operations within a matrixed global organization.

• Background in roadmap development and strategic planning for MarTech ecosystems.

• Experience with Adobe Marketing Cloud or related platforms.

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.