Senior Marketing Analyst

Location: Remote (Pakistan-based) 

Hours: 13:00 – 21:30 PKT, Monday–Friday 

Company: Wicked Digital

About Wicked Digital

Wicked Digital is a performance-focused digital agency working across multiple products, websites and mobile platforms, alongside external client projects in the B2B and B2C subscription space. We’re looking for a Senior Marketing Analyst based in Pakistan to partner closely with our UK team and turn data into clear, actionable decisions.

Role Overview

You’ll own the end-to-end marketing analytics across several brands, channels and platforms. From GA4 and social analytics to SEO and subscription funnel performance, you’ll be the person who can connect the dots, build reliable reporting, and surface insights that drive acquisition, engagement and retention. 

You’ll work closely with marketing, product and client teams using Teams, DevOps and the Microsoft stack to prioritise opportunities, test ideas and measure impact. 

Key Responsibilities

Performance & customer analytics

• Analyse performance across web, app and social channels using GA4 , social platform analytics and other tracking tools. 
• Understand behaviour across the full customer lifecycle (acquisition, activation, conversion, retention, churn) for both B2B and B2C subscription products . 
• Build and maintain regular reports on KPIs such as conversion rates, CPA, ROAS, LTV, churn and cohort performance. 

SEO, content & competitive insight

• Use SEMrush , Google Trends , AnswerThePublic and additional free tools (e.g. Siteliner, Sitechecker, etc.) to uncover search opportunities, content gaps and competitor activity. 
• Turn keyword, SERP and content insights into clear recommendations for content, SEO and paid campaigns. 

Testing & optimisation

• Support the design, execution and analysis of A/B tests and other experiments across landing pages, funnels, pricing and messaging.  
• Identify quick-win optimisations as well as bigger strategic opportunities based on data. 

Tracking, data quality & tooling

• Work with marketing and Dev/DevOps teams to ensure tracking is correctly implemented (events, conversions, UTMs, pixels, etc.). 
• Proactively identify data issues, inconsistencies or gaps and drive fixes. 
• Combine data from multiple tools and free platforms to create a more complete view of performance, acknowledging and working around limitations. 

Reporting & stakeholder communication

• Build clear dashboards and reports using Excel, Power BI or Looker Studio (or similar) to communicate performance and trends.  
• Translate complex analysis into simple, commercial narratives and present findings to non-technical stakeholders. 
• Work closely with internal and external stakeholders to prioritise analytics requests and manage expectations. 

Tools & Platforms You’ll Use

• Analytics: GA4, native social analytics, app/platform analytics where relevant 
• SEO & research: SEMrush, Google Trends, AnswerThePublic, plus free tools like Siteliner, Sitechecker, etc. 
• Collaboration & workflow: Microsoft Teams, Azure DevOps, Microsoft 365 (Excel, PowerPoint, SharePoint, etc.) 
• Dashboards/BI: Excel (advanced), plus experience with a BI/visualisation tool (Power BI, Looker Studio or similar) 

What We’re Looking For

Experience & skills

• 3–5+ years’ experience in marketing, growth or digital analytics , ideally with subscription or recurring-revenue products.  
• Strong experience with GA4 and web analytics (events, funnels, audiences, attribution basics). 
• Hands-on experience with SEMrush and keyword/SEO analysis. 
• Comfortable using Google Trends and AnswerThePublic to inform content and campaign decisions. 
• Advanced Excel skills (lookups, nested formulas, pivot tables, charts; basic modelling). 
• Experience working with multiple websites/brands at once and juggling competing priorities. 
• Excellent English communication skills (written and spoken) – you’ll be presenting insights and recommendations regularly. 

Nice to have

• Experience in B2B and/or B2C subscription or SaaS businesses. 
• Experience with basic SQL for querying data.  
• Familiarity with mobile/app analytics and subscription tracking. 
• Prior experience working with UK/European clients from an offshore/remote setup. 

Ways of Working

• Fully remote, Pakistan-based role. 
• Working hours: 13:00 – 21:30 PKT to align with our UK-based teams. 
• You’ll primarily work via Microsoft Teams and DevOps , with regular stand-ups, planning sessions and ad-hoc deep-dive sessions. 

How to Apply

Please send your CV, a short cover note , and (if available) examples of dashboards or analysis work you’ve produced (screenshots or anonymised reports are fine). 

You can also highlight: 

• A specific example where you used GA4 and/or SEMrush to uncover an opportunity and the impact it had. 
• An experiment (A/B test or similar) you’ve run and what you learned from it.