Senior Marketing Associate- Events Focus

AXA XL is seeking a highly motivated and detail-oriented Senior Marketing Associate with an Event Focus to join our dynamic marketing team. This role will create impactful event experiences that drive engagement and strengthen AXA XL’s relationships with clients, brokers, prospects, and stakeholders across the Americas. The role involves planning and executing a variety of marketing initiatives, with strategic focus on events, including AXA XL-hosted events, broker/client councils, industry conferences, and national /regional sponsorships.

You will manage all aspects of event execution while collaborating with internal teams and external partners, such as the broader AXA XL communications, marketing, creative and digital teams, individual business units, and outside vendors. Bringing strategic insight and robust project management and organizational skills, you will analyze event performance and adapt plans to maximize value and lead generation.

Reporting to the Marketing Regional Director, Americas, you will work as part of a dedicated team to execute events and drive success across the Americas Business Unit. This is a great opportunity for a proactive, detail-oriented professional to make a business impact and grow within AXA XL’s marketing organization.

What you’ll be doing

What will your essential responsibilities include?

• Define responsibilities in this format.
• Plan and execute large, multi-faceted events – including AXA XL-hosted programs, industry conferences, and national sponsorships.
• Work in partnership with internal business partners (Underwriting and Client & Distribution Leaders) to deliver events and marketing campaigns that support and drive core business priorities
• Lead strategic direction – e.g., event themes, messaging, design, content, speakers, agenda, and attendee experience, etc. – aligned with core business objectives
• Leverage audience engagement as a key variable in event activation – by leveraging broader audience marketing engagement to influence event invitations, and by materially translating specific attendee in-event actions and behaviors into quantifiable prospects/leads in our CRM and help support ROI tracking.
  • Lead all aspects of event logistics and project management – including the following:
  • Overall project plan and timeline development
  • Budget preparation and reconciliation, including monitoring and enforcing cost benchmarks
  • Venue/site evaluation and selection; contract negotiation
  • Registration website content and functionality
  • Agenda/program development and speaker preparations
  • Attendee marketing, list development, and invitation schedules
  • Vendor negotiation and management, including production, rentals, décor, etc.
  • Event logistics (F&B orders, AV/production, room setup and event flow, timing, hotel room blocks, etc.)
  • Production of creative materials working in conjunction with Design (print and digital signage, branded items, giveaways, print materials).
  • On-site management of team and event, including the registration process
  • Post-event analysis, reporting, and surveys

What you’ll bring

We’re looking for someone who has these abilities and skills:

Required Skills and Abilities:

We’re looking for someone who has these abilities and skills:

• Extensive experience in event planning and marketing
• Bachelor's degree in marketing, event management, communications, hospitality or related field
• Demonstrated success managing events of various sizes and complexities, from conception to execution
• Robust background in marketing & event management, with excellent oral and written communication skills and the ability to communicate with all levels of employees as well as external clients and prospects in a large, complex, and matrixed environment
• Highly organized, a passion for marketing and a desire to contribute
• Flexibility for travel (~15-20% could be anywhere in the US)

Desired Skills and Abilities:

• Proven experience integrating strategic business priorities into the event attendee experience
• Robust organizational skills, attention to detail, the ability to manage multiple projects simultaneously and manage critical deadlines
• Proficiency with event management software (Cvent) and marketing automation tools such as Adobe creative cloud, Eloqua, Salesforce, SharePoint
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal stakeholders and external vendors.
• Experience on budget management
• Ability to thrive in a fast-paced environment with changing project priorities, and adept at problem solving and proactively addressing challenges
• Microsoft office suite – MS Teams, excel, word, PowerPoint

Who we are

What we offer

• Five Business Resource Groups focused on gender, LGBTQ+, ethnicity and origins, disability and inclusion with 20 Chapters around the globe.
• Robust support for Flexible Working Arrangements
• Enhanced family-friendly leave benefits
• Named to the Diversity Best Practices Index
• Signatory to the UK Women in Finance Charter

• Valuing nature: How we impact nature affects how nature impacts us. Resilient ecosystems - the foundation of a sustainable planet and society – are essential to our future. We’re committed to protecting and restoring nature – from mangrove forests to the bees in our backyard – by increasing biodiversity awareness and inspiring clients and colleagues to put nature at the heart of their plans.
• Addressing climate change: The effects of a changing climate are far-reaching and significant. Unpredictable weather, increasing temperatures, and rising sea levels cause both social inequalities and environmental disruption. We're building a net zero strategy, developing insurance products and services, and mobilizing to advance thought leadership and investment in societal-led solutions.
• Integrating ESG: All companies have a role to play in building a more resilient future. Incorporating ESG considerations into our internal processes and practices builds resilience from the roots of our business. We’re training our colleagues, engaging our external partners, and evolving our sustainability governance and reporting.
• AXA Hearts in Action: We have established volunteering and charitable giving programs to help colleagues support causes that matter most to them, known as AXA XL’s “Hearts in Action” programs. These include our Matching Gifts program, Volunteering Leave, and our annual volunteering day – the Global Day of Giving.