Senior Marketing Automation Developer

Campaign & Automation Development:
Design, build, and optimize multi-channel marketing campaigns and customer journeys in Braze, leveraging advanced personalization, dynamic segmentation, and real-time triggers.

Data Integration & Activation:
Advance, optimise data flow and i ntegrat ions between Braze with Segment CDP, Hightouch , Google BigQuery to enable seamless data activation and real-time campaign targeting.

Pipeline Engineering:
Develop and maintain Python scripts and Airflow DAGs for automating data ingestion, transformation, and orchestration of marketing workflows.

Performance Monitoring & Optimization:
Monitor, analyze , and optimize campaign performance using Braze and supporting analytics tools. Drive continuous improvement through experimentation and A/B testing.

Documentation & Compliance:
Ensure accurate documentation of campaign workflows, data processes, and automation logic. Adhere to data privacy, ethical, and legal standards.

Mentorship & Best Practices:
Mentor and promote best practices in marketing automation, data integration, and campaign management.

Cross-functional Collaboration : Ability to translate business requirements into technical solutions and c ommunicate complex data insights effectively to relevant stakeholders from LCM, Marketing, Product and other business teams.

4+ years’ experience in marketing automation, with at least 2 years hands-on with Braze .

Expertise in scripting / templating languages used for personalisation (Liquid, AMPscript etc. )

Advanced proficiency in using cloud data platforms like CDP s (Segment or Hightouch preferred), Data Warehouse like Google BigQuery , and other ETL/Reverse ETL tools.

Proven ability to design and implement complex, personalized marketing automations across multiple channels.

Experience in integrating marketing platforms with APIs and event streaming platforms.

Basic Python skills, including experience with Airflow for data pipeline management.

Solid understanding of version control principles and source code management using Git or similar tools, including branching, merging, and pull requests .

Adherence to basic programming principles such as code modularity, reusability, maintainability, and documentation to ensure high-quality, scalable solutions .

Experience working with Agile methodologies and tracking work in JIR A for transparent project tracking and collaboration .

Demonstrated ability to work independently and collaboratively in a fast-paced environment.

Comfortable with monitoring, reporting, and continuous feedback mechanisms to support ongoing improvement of automation and deployment processes .