Sr. Specialist eCom Content & Promo Ops

Sr. Specialist eCom Content & Promo Ops

Experience : 3-6 Years

Location : Gurgaon

Role Purpose

As Sr. Specialist eCom Content & Promo Ops at adidas, the role ensures smooth execution of digital brand/commercial campaigns and content publishing across Emerging Markets, collaborating with digital activation and cross-functional teams to deliver best-in-class consumer experiences across web and app platforms.

What We are looking for

The ideal candidate is a detail-oriented eCommerce professional with 3+ years of experience in digital campaign execution and content publishing across web and app platforms. They are technically proficient with CMS and commerce platforms (e.g., SFCC), skilled in managing promotions, vouchers, and product launches , and comfortable troubleshooting operational issues. Strong communication and stakeholder management skills enable them to collaborate effectively across local, regional, and global teams. They are data-driven, solution-oriented, and resilient , with a passion for delivering seamless digital consumer experiences and continuously optimizing processes.

Key Responsibilities

• Drive on-time, in-full digital campaign execution across web & app.
• Execute content briefs and platform configurations via CMS and commerce platforms.
• Create & manage cart promotions, vouchers, and B2B partnerships to boost commercial success.
• Run hype draws and waiting room mechanics (flagship & Confirmed app) to increase demand and signups.
• Ensure quality, accuracy, and smooth delivery of local campaign activations.
• Collaborate with master data team to validate product listing pages and PDP callouts .
• Support CRM ops in selected markets (email communications).
• Monitor campaign KPIs and optimize activations using insights .
• Troubleshoot and resolve publishing or promotional issues quickly .
• Provide transparent status updates to stakeholders .
• Seek content automation and process optimization opportunities .
• Share feedback on CMS features and enhancements with global product teams.
• Safeguard customer journey consistency across digital touchpoints.

Key Relationships

• Local Country/Cluster Digital Activation teams
• Emerging Markets (EM) eCom Consumer Experience, Digital Activation, Master Data, Platform Ops, CRM & Membership, Strategy & Programs, Analytics teams
• Global Product teams

Skills & Competencies

Soft Skills

• Strong communicator; able to present across organizational levels
• Brand marketing affinity with content delivery processes
• Comfortable with ambiguity, strong problem-solving mindset
• Resilient, proactive, solution-oriented

Hard Skills

• Understanding of digital & mobile technical/creative aspects
• Experience with enterprise CMS, Salesforce Commerce Cloud (SFCC) or similar
• Knowledge of digital IT products and capabilities
• Fluent English (verbal & written)
• Experience with JIRA/project management tools

Qualifications

• Degree in Business Administration, Communication, IT , or equivalent experience
• 3+ years eCommerce experience (campaign delivery & operations)
• Proven experience in campaign execution/ops management