Senior Marketing Executive

Job Title: Senior Marketing Executive
Location: Lahore
Job Type: Full-Time
Qualification: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
Experience: 3–5 years of relevant experience in on-ground marketing, digital marketing, brand management, or integrated marketing communications.
Skills:

• Strong expertise in BTL marketing, events, and on-ground activations
• Proficiency in planning and executing exhibitions and nationwide marketing activities
• Solid understanding of digital marketing, social media management, and content creation
• Ability to analyze marketing performance reports and make data-driven decisions
• Competence in market research, competitor analysis, and trend identification
• Strong stakeholder coordination skills, particularly with branch teams and cross-functional departments
• Knowledge of packaging and labeling processes, including review, compliance, and quality checks
• Excellent communication, presentation, and interpersonal skills
• Strong project management and multitasking capabilities
• Creative mindset with strategic marketing insight

Responsibilities:

• Plan, organize, and execute BTL (Below-The-Line) activities and nationwide exhibitions in alignment with the company’s marketing strategy
• Collaborate with branch managers to implement, track, and optimize marketing campaigns and initiatives
• Conduct weekly store visits to assess market conditions, competitive activities, promotions, and customer engagement
• Support the development and execution of integrated marketing plans to strengthen brand visibility and business growth
• Identify and engage bloggers/influencers, ensuring PR content aligns with brand guidelines
• Recruit, train, and manage brand ambassadors, ensuring consistent performance and adherence to brand values
• Monitor brand ambassador activities and provide continuous coaching and feedback
• Review packaging and labeling content; coordinate with quality and design teams to finalize artwork as per legislation and brand standards
• Ensure packaging materials are accurate, error-free, and compliant before production
• Create, schedule, and publish engaging social media content while managing community interactions
• Manage and optimize digital marketing campaigns across multiple platforms, analyzing performance data for improvements
• Prepare marketing performance reports, insights, and recommendations
• Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities

About Us:
We are a dynamic and growth-driven organization seeking a highly capable Senior Marketing Executive to lead and enhance our marketing initiatives. This role is ideal for a proactive marketing professional who excels in on-ground execution, digital marketing, brand communication, and market analysis.

Why Join Us?

• Opportunity to lead impactful marketing initiatives across nationwide operations
• Exposure to BTL activities, digital marketing, PR, brand management, and packaging development
• Collaborative work environment with cross-functional learning
• Competitive salary and benefits package
• Platform to grow within a fast-paced, professionally rewarding marketing function

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person