SENIOR MARKETING INSIGHT SPECIALIST

Location: Irvine, California
Job Type: Permanent
Compensation Range: $90,000 - 130,000 per year

The company is seeking a detail-oriented and analytical Senior Market Insight Specialist to join its team. This role is crucial for supporting the strategic planning of innovative hardware and software products, including those integrated with AI technologies. The specialist will be responsible for conducting comprehensive analysis of market trends, customer behavior, and competitive landscapes. The primary goal is to provide data-driven insights that directly guide product development, marketing strategies, and key business decisions for a leading global provider of networking and smart home products.

Responsibilities:

• Data Analysis & Visualization Proficiency: Expertise in using data visualization and analytics tools such as Tableau, Power BI, and Excel.
• Analytical and Critical Thinking: Strong ability to apply a data-driven mindset to complex problems.
• Communication Skills: Excellent ability to present complex data and findings in a clear, concise manner to various stakeholders.
• Domain Expertise: Experience working specifically with AI-driven hardware and software products.
• Conduct comprehensive market research to accurately identify industry trends, customer needs, and competitive positioning.
• Analyze data from multiple sources to derive actionable insights that support product and marketing strategies.
• Create detailed reports, dashboards, and presentations to effectively communicate findings to internal stakeholders.
• Collaborate cross-functionally with product marketing, sales, and product management teams to integrate market insights into business strategies.
• Monitor key performance indicators (KPIs) to track overall product performance and market impact.
• Identify and report on new market opportunities and potential risks based on data analysis.
• Maintain current knowledge of industry developments, technological advancements, and shifting customer preferences.

Qualifications:

• Education: Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• Experience: 5+ years of experience in market research, data analysis, or similar roles, preferably within the technology industry or a dedicated market research firm.

Preferred:

• Experience conducting competitive analysis and market forecasting.
• Familiarity with customer segmentation and behavioral analysis.
• Proven ability to influence decision-making through data-driven insights.

Benefits include but are not limited to:

• Health
• Vision
• Dental
• Retirement plans

JOBID: 102025-112990
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.