Senior Marketing Manager

Strategy & Positioning

• Build and execute a full-funnel marketing strategy aligned with expansion goals.
• Drive positioning/messaging for enterprise buyers in regulated industries.

Demand Gen & Funnel Optimization

• Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).
• Define/refine MQL/SQL criteria with Sales and improve conversion quality.
• Launch and manage multi-touch nurture journeys for 6–12 month sales cycles.
• Set up attribution, reporting, and funnel dashboards for decision-making.

ABM & Enterprise Growth

• Implement and run Account-Based Marketing (ABM) for high-value accounts.
• Create campaigns for target regions (North America / MENA) and priority ICPs.

Team & Execution

• Lead and develop the marketing team (content, digital, ops).
• Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, executive content.

Cross-Functional Collaboration

• Partner with Sales, Product, and Customer Success to drive pipeline, win-rate, and expansion.

Requirements (Must-Have)

• 5+ years in B2B product/SaaS marketing, with 2+ years in a leadership role.
• Proven experience marketing to enterprise buyers with long sales cycles (6+ months).
• Hands-on experience managing the funnel in HubSpot/Salesforce (or similar CRM/MA tools).
• Strong capability in ABM strategy (tools like 6sense/Terminus/Demand base are a plus).
• Demonstrated track record of improving lead-to-customer conversion and pipeline outcomes.
• Strong analytics mindset (attribution, funnel metrics, CRO testing) and communication skills.

Job Type: Full-time

Work Location: In person