Senior Marketing Manager

Senior Marketing Manager

Competitive Solutions Inc. is a growing consulting and SaaS software firm serving commercial and public sector clients. We help organizations improve leadership and operating performance, and drive measurable results. We are a small, entrepreneurial team where smart people take ownership and make things happen.

We are ready to elevate our marketing to the next level and are looking for a Senior Marketing Manager who wants real responsibility, real visibility, and real impact.

The Role

The Senior Marketing Manager will own and lead all aspects of marketing for the firm, with a particular focus on lead generation and pipeline growth. This is a hands-on leadership role for someone who can both think strategically and execute tactically.

You will report directly to the CEO and play a central role in shaping how we position the firm, generate demand, and convert interest into qualified opportunities. This is an in-person role in our Alpharetta, GA office.

This is not a narrow, siloed position. You will have your hands in everything.

Key Responsibilities

Lead Generation & Demand Creation

• Develop and execute a comprehensive lead generation strategy aligned with revenue goals
• Own SEO strategy and implementation, including keyword research, technical optimization, and content planning
• Build and manage LinkedIn advertising campaigns
• Develop and optimize landing pages and conversion funnels
• Create and manage marketing automation and email campaigns

Content & Thought Leadership

• Lead development of high-quality content including articles, white papers, case studies, and website copy, along with CEO and senior team members
• Translate consulting expertise into compelling, market-facing messaging
• Partner with consultants to extract insights and turn them into marketable assets
• Maintain and evolve the company website

Events & Conferences

• Identify and prioritize conferences and industry events
• Manage pre-event promotion, on-site presence, and post-event follow-up campaigns

Brand & Positioning

• Clarify and sharpen our positioning across markets and service lines
• Ensure consistency of messaging across all channels

Analytics & Performance

• Define KPIs and build dashboards to track marketing performance
• Provide regular reporting and strategic recommendations to the CEO

Qualifications

• 5+ years of progressive marketing experience, ideally in professional services, software, or enterprise B2B environments
• Demonstrated success driving measurable lead generation and pipeline growth
• Deep familiarity with digital demand generation, including SEO, paid LinkedIn campaigns
• Salesforce.com CRM experience
• Strong writing and content development skills
• Experience managing conferences and industry events preferred
• Comfort working in a small, entrepreneurial organization
• Analytical mindset with fluency in marketing metrics and performance tracking
• Self-starter who thrives with autonomy and accountability
• Must be legally authorized to work in the US without employer sponsorship, now or in the future

What Makes This Role Different

• Direct access to and partnership with the CEO
• Full ownership of the marketing function
• Ability to act on your own ideas, and build from the ground up
• High visibility impact on company growth
• Broad exposure across strategy, execution, brand, and revenue

This role is ideal for someone who wants to move beyond managing campaigns and instead shape the growth trajectory of a company. CSI is not a startup- we are a 30 year old small business with long-tenured employees, a strong culture, and a very solid client base.

Job Type: Full-time

Pay: $75,000.00 - $82,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Health savings account
• Paid time off

Work Location: In person