Senior Marketing Specialist

Job Summary

Al Saif Graphics (ASG) is seeking a dynamic and strategic Senior Marketing Specialist to lead and execute integrated marketing initiatives that strengthen brand visibility and support business growth across exhibitions, fit-out, and branding sectors.

The ideal candidate must be a Native Arabic Speaker (Female) with strong experience in marketing within Advertising, Branding, Events, or Construction-related industries. The role requires strategic planning, campaign execution, content development, and close collaboration with sales and management teams.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Plan annual marketing calendar including campaigns, events, digital promotions, and corporate branding activities.
• Conduct market research and competitor analysis to identify growth opportunities.

2. Brand Management & Communication

• Ensure consistent brand positioning across all communication channels.
• Develop Arabic and English marketing content including brochures, presentations, proposals, and digital content.
• Maintain and enhance ASG’s brand identity across exhibitions, client events, and corporate platforms.

3. Digital Marketing & Campaigns

• Manage digital platforms including website, LinkedIn, Instagram, and other social media channels.
• Plan and execute paid campaigns (Google Ads, social media advertising).
• Monitor campaign performance and optimize based on KPIs.
• Coordinate with designers for high-quality visual and video content.

4. Business Development Support

• Work closely with Sales and Business Development teams to support lead generation activities.
• Prepare marketing materials for client pitches and tender submissions.
• Support participation in exhibitions, trade shows, and networking events.

5. Content Creation & Public Relations

• Develop engaging Arabic and English content for marketing materials and press releases.
• Manage corporate communications and public relations initiatives.
• Coordinate with external vendors and agencies when required.

6. Performance Monitoring & Reporting

• Track marketing KPIs such as lead generation, conversion rates, engagement, and ROI.
• Prepare monthly marketing reports for management review.
• Manage marketing budgets efficiently and monitor expenditure.

7. Cross-Functional Collaboration

• Collaborate with Creative, Production, and Project teams for marketing collateral development.
• Ensure alignment between marketing campaigns and operational capabilities.
• Maintain strong relationships with clients and partners.

Requirements

• Female Candidate (Mandatory)
• Native Arabic Speaker (Mandatory)
• Bachelor’s Degree in Marketing, Business Administration, or related field
• Minimum 5–8 years of marketing experience, preferably in Advertising, Branding, Events, Fit-Out, or Construction industry
• Strong knowledge of digital marketing tools and analytics
• Excellent written and verbal communication skills in Arabic and English
• Experience in corporate branding and campaign management
• Strong presentation and interpersonal skills

Preferred Qualifications

• Experience in UAE market
• Knowledge of CRM systems
• Experience in B2B marketing
• Certification in Digital Marketing (Advantage)

Key Competencies

• Strategic Thinking
• Brand Development
• Digital Marketing Expertise
• Communication & Presentation Skills
• Leadership & Initiative
• Analytical & Data-Driven Approach
• Creativity & Innovation

What We Offer

• Competitive salary package
• Opportunity to work in a fast-growing branding and exhibitions company
• Professional development and career growth
• Dynamic and collaborative work environment

Job Type: Full-time

Pay: AED10,000.00 - AED18,000.00 per month

Experience:

• Marketing : 5 years (Required)

Language:

• & write Arabic fluently (Required)