Senior Marketing Strategist & Creative Lead

Petpals Group Inc. is seeking a dynamic, data-driven, and creatively inspired Senior Marketing Strategist & Creative Lead to elevate our brand presence and drive measurable growth. This role blends strategic marketing analysis with hands-on creative leadership across digital and traditional channels.

Key Responsibilities

• Develop and execute integrated marketing strategies across paid media, SEO, email, social, and print
• Lead creative direction for campaigns, ensuring brand consistency and compelling storytelling
• Analyze campaign performance and customer behavior to optimize marketing ROI
• Design and implement product packaging aligned with brand identity and market trends
• Oversee content calendars, creative production, and cross-functional collaboration
• Conduct market research and competitor analysis to inform both strategic and creative decisions
• Guide A/B testing, audience segmentation, and customer journey mapping
• Manage budgets, timelines, and vendor relationships for marketing initiatives
• QA marketing deliverables to ensure alignment with brand standards and messaging

Required Skills & Qualifications

• 3+ years of experience in marketing strategy, creative direction, or marketing analytics
• Proficiency in tools such as Google Analytics, Tableau, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and CRM platforms
• Familiarity with Canva for quick-turn design, branded templates, and collaborative content creation
• Strong understanding of digital marketing channels, attribution models, and campaign optimization
• Exceptional storytelling, visual communication, and brand positioning skills
• Ability to translate complex data into actionable creative strategies
• Excellent project management, communication, and leadership abilities
• Experience mentoring junior creatives and collaborating across departments

Preferred Traits

• Strategic thinker with a creative mindset and attention to detail
• Comfortable balancing analytical rigor with imaginative execution
• Passionate about brand growth, customer engagement, and innovation

About Us

Petpals Group Inc. designs and distributes innovative pet products that bring comfort, style, and enrichment to pets and their families. We value creativity, collaboration, and continuous improvement—and we’re looking for someone who shares our commitment to excellence.

Bring your strategic insight and creative energy to a team that values bold ideas and thoughtful execution. Apply now and help shape the future of pet lifestyle branding.

Job Type: Full-time

Pay: $28.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Health insurance
• Paid time off

Application Question(s):

• • 3+ years of experience in marketing strategy, creative direction, or marketing analytics
• Proficiency in tools such as Google Analytics, Tableau, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and CRM platforms
• Familiarity with Canva for quick-turn design, branded templates, and collaborative content creation
• Strong understanding of digital marketing channels, attribution models, and campaign optimization
• Exceptional storytelling, visual communication, and brand positioning skills
• Ability to translate complex data into actionable creative strategies
• Excellent project management, communication, and leadership abilities
• Experience mentoring junior creatives and collaborating across departments

Ability to Commute:

• Ontario, CA 91764 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person