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Senior Media Buyer
Egypt
- Assist in setting up, launching, and monitoring paid campaigns across platforms such as Meta, Google, TikTok, YouTube
- Track and report on daily campaign performance metrics (CAC, ROAS, lead quality) and support ongoing optimization
- Conduct basic audience research and contribute to creative briefing and asset testing
- Work with the growth and product teams to align marketing campaigns with app features and user flows
- Help with budget tracking and performance reporting across products and channels
- Stay updated on platform trends and best practices in performance marketing
- Support A/B testing and creative experiments led by the growth team
- Assist in analyzing campaign performance to identify opportunities for funnel improvement
- Gain exposure to ASO and SEO strategy through collaboration with growth and product teams
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