Senior Multimedia Designer (Web, Automation & AI)

The Senior Multimedia Designer (Web, Automation & AI) plays a pivotal role within the Sherborne Qatar Marketing and Admissions team. This is a senior creative and digital specialist position responsible for translating Sherborne’s marketing vision into compelling visual storytelling and high-impact digital experiences.

This role goes beyond traditional graphic design. The successful candidate will combine exceptional creative ability with strong technical expertise across website design and development, digital user experience, marketing automation systems, and emerging AI technologies.

Working closely with the Head of Marketing and Admissions, the Senior Multimedia Designer brings strategic marketing initiatives to life through powerful design, engaging multimedia content, and seamless digital user journeys. The role leads the creative execution of campaigns, website design and development, publications, digital advertising, social media content, and major school communications, ensuring full alignment with Sherborne’s global brand standards.

In addition to creative leadership, the role takes primary ownership of Sherborne’s digital marketing infrastructure. This includes the development, design, and ongoing optimisation of the school websites, landing pages, CRM integrations, marketing automations, and data-driven digital systems that support admissions and marketing objectives. The Senior Multimedia Designer ensures that Sherborne’s digital platforms are visually compelling, technically robust, and optimized for user experience and conversion.

This role requires a highly creative, digitally fluent and forward-thinking professional who is comfortable working at the intersection of design, technology and marketing strategy. The ideal candidate will demonstrate both artistic excellence and strong systems thinking, using modern tools, including AI-powered platforms, to improve productivity, innovation and the overall impact of the marketing function.

This position is intended for a high-performing creative professional who thrives in a fast-moving environment and is committed to delivering design and digital experiences of exceptional quality.

Key Responsibilities

1. Creative Leadership

A. Brand Visual Identity

• Define, develop and maintain a cohesive visual identity for the Sherborne Family of Schools in Qatar and across the MENA region that aligns with Sherborne’s global brand standards and endorsement guidelines.
• Ensure consistency across all branding touchpoints including websites, social media platforms, advertising campaigns, publications, and print materials.
• Design and oversee the production of creative assets including brochures, presentations, digital advertising, school booklets likeprospectuses, welcome packs, signage, wall wraps and branded multimedia content.
• Ensure all creative outputs reflect Sherborne’s heritage, values and educational excellence while maintaining strong brand integrity.
• Oversee the branding and visual design of key publications including prospectuses, welcome packs, annual reports, The Shirburnian and major school communications.

B. Creative Strategy and Campaigns

• Translate marketing and campaign strategies into compelling visual communication across digital and print platforms.
• Deliver creative concepts that support the strategic vision of the Sherborne leadership and stakeholders.
• Develop visual narratives that resonate with prospective families and strengthen Sherborne’s brand positioning.
• Participate actively in marketing strategy discussions and creative brainstorming sessions.
• Provide creative direction for photography, videography and multimedia content production.
• Guide photographers and videographers on visual storytelling to ensure brand alignment.

2. Website Design and Digital Experience

• Lead the design, structure and ongoing development of Sherborne’s websites to ensure they are visually engaging, user-friendly and aligned with Sherborne’s global brand identity.
• Design landing pages and website content structures that support marketing campaigns and improve conversion from enquiry to application.
• Apply UX and UI design principles to enhance user navigation, readability and engagement.
• Manage and update website content across custom CMS platforms.
• Work closely with web developers, hosting providers and external agencies to ensure optimal website performance and functionality.
• Maintain strong awareness of SEO best practices and ensure website content is optimised for search visibility.
• Monitor website analytics and user behaviour to identify opportunities to improve user journeys and conversion rates.
• Maintain a working knowledge of front-end technologies such as HTML and CSS to support website development and troubleshooting.

3. Digital Content and Multimedia Production

• Work with other designers in the team in the creation of multimedia content including videos, animations, graphics and digital storytelling assets.
• Support social media campaigns through engaging visual content and digital advertising assets.
• Ensure all multimedia content aligns with Sherborne’s brand guidelines and messaging.
• Develop visually engaging content for marketing campaigns, events, school announcements and promotional initiatives.
• Collaborate closely with the marketing team to ensure creative outputs align with campaign objectives.

4. Marketing Systems and Automation

CRM Management and Integration

• Support the configuration and optimisation of marketing and admissions systems such as Monday.com to streamline lead management, task allocation and workflow efficiency.
• Develop automation workflows connecting CRM systems, website forms and marketing platforms.
• Update email signatures on digital platforms
• Automate key marketing and admissions processes including lead assignment, follow-ups and reporting.
• Create dashboards and reporting systems that provide insights into campaign performance, leads, and marketing activities.
• Ensure smooth integration between CRM systems, website platforms and social media channels.

Digital Ecosystem and Workflow Automation

• Build a cohesive digital ecosystem linking websites, CRM platforms and marketing tools.
• Identify opportunities to automate repetitive tasks and improve operational efficiency across the marketing function.
• Test, troubleshoot and maintain integration systems to ensure reliable performance.
• Support the implementation of efficient marketing workflows that reduce manual work and improve response time to prospective families.

5. AI Tools and Digital Innovation

• Leverage AI-powered tools to enhance design productivity and creative exploration.
• Use AI technologies to support image generation, design concepts, video editing and content development.
• Integrate AI tools into marketing workflows to accelerate content production and improve efficiency.
• Stay informed about emerging AI technologies relevant to design, marketing and digital media.
• Support the marketing team in adopting AI tools responsibly to enhance innovation while maintaining Sherborne’s brand standards.

6. Quality Assurance and Brand Standards

• Establish and enforce Sherborne’s brand guidelines across all creative outputs.
• Review and approve design work to ensure accuracy, quality and alignment with brand standards.
• Ensure the correct use of brand tone, typography, colour palettes and visual identity across all communications.
• Work closely with external agencies and partners to maintain brand consistency in collaborative projects.
• Maintain an organised digital asset library and shared file structure for efficient access and continuity.

Person Specification

Essential

• Bachelor’s or Master’s degree in Graphic Design, Multimedia Design, Visual Communication or a related creative discipline.
• Minimum 7 years of experience in a senior design or multimedia role.
• Exceptional creative ability with strong visual storytelling and design skills.
• Advanced expertise in Adobe Creative Suite including Photoshop, Illustrator, InDesign and After Effects.
• Strong experience managing and designing websites using CMS platforms such as WordPress.
• Working knowledge of AI tools and a mindset to continously upskill and learn new tools
• Working knowledge of front-end technologies such as HTML and CSS.
• Experience using marketing automation platforms such as Monday.com, Make.com, Zapier or similar tools.
• Familiarity with AI-powered design and productivity tools.
• Good understanding and working knowledge of UX/UI design principles and digital user journeys.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Excellent collaboration and communication skills with a team-oriented mindset.

Desirable

• Experience in video editing, motion graphics or animation.
• Experience working with CRM systems within marketing or admissions environments.
• Knowledge of website analytics and conversion optimisation techniques.
• Familiarity with no-code or low-code automation tools.
• Experience working within an education or brand-driven organisation.

Personal Attributes

• Highly creative with a strong eye for design and detail.
• Hard working and results driven – willing to work and deliver on tight and challenging deadlines
• Constantly trying to upskill and learn new tools which benefit the team
• Willing to share knowledge proactively
• Curious and proactive in exploring new digital tools and technologies.
• Able to balance creativity with technical and operational thinking
• Comfortable working in a fast-paced environment with evolving priorities.
• Committed to delivering high-quality work aligned with Sherborne’s brand values.

Job Types: Full-time, Permanent