Senior Officer Loyalty Products - Digital Banking Group

Job Responsibilities:

• Assist with the management of the loyalty program portfolio, including feature enhancements, program-related communications, and marketing plans.
• Support the launch of new loyalty initiatives, including program formulation, cost-benefit analysis, competitive assessments, and obtaining necessary approvals.
• Analyze program performance by extracting and evaluating existing portfolio data with the help of the MIS team to identify opportunities for improving customer engagement and program profitability.
• Formulate and submit monthly/quarterly reports on program participation and engagement metrics for internal and external stakeholders.
• Review processes and policies related to the loyalty program in line with enhancements and audit observations.
• Manage relationships with external partners for program offerings and onboarding processes after obtaining necessary approvals.
• Assist in the payment of commissions and incentives related to loyalty program partnerships after securing approvals from management and relevant regulators.
• Contribute to the development of marketing plans for program launches or re-launches, including promotional materials, social media content, and other communication channels.
• Assist in budget formulation for the loyalty program based on current trends and future initiatives.
• Liaise with partners and stakeholders regarding issues and potential new offerings for the loyalty program.
• Assist in updating the program’s terms and conditions on a biannual basis to align with industry standards and competitor offerings.
• Perform any other tasks assigned by senior management as needed.

Required Skill Set:

• Strong Analytical, critical thinking, multi-tasking skills and communication skills;
• Ability to work under pressure, problem solving and decision-making skills;
• Thorough knowledge of regulatory requirements, banking operations and other banking policies, procedures;
• Well versed in MS office;
• Ability to develop card products as per market research and customer requirement;

Qualification:

Preferably Master’s but at least Bachelor’s degree BBA, BCOM, B.A (Hons.) or BSIT/BSCS from a reputed university.

Experience Required:

Preferably 1 to 3 years’ experience in the relevant field.

Location:

Lahore