Senior Product Owner Digital Sales (Mashreq Digital Bank Pakistan)

Job Purpose

• Lead the Digital Acquisition strategy and Marketing Effectiveness for customer onboarding campaigns across the segment
• As a leader, You will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision
• Establish a central digital sales framework and deploy customized solutions across various operating products and journeys
• Working closely with internal (Marketing) & external (Agency / Partners) to drive deliver on the planned campaigns - this requires a highly data driven, commercial, digital marketing expert to manage the top of the funnel initiatives
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI.
• Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year

Key result Areas

• Lead and Implement digital campaigns to maximize channel performance across platforms such as Google, Facebook, Programmatic etc
• Driving the performance marketing strategy – ensuring it is data driven, with recommendations aligned to Retail product tribe requirements
• Develop advanced analytics and optimization techniques to monitor and guide strategies and marketing campaigns to most effectively reach and connect with the desired audience, inspiring them to action.
• Improve conversion rates across the top and middle of the sales funnel. Introduce new tactics to improve the effectiveness of campaigns.
• Design and deliver key customer acquisition targets via PPC + Search + Referral etc. for NTB CASA acquisition and supporting products
• Manage third party media/ ad-tech, martech and digital production agencies to execute and deliver best in class marketing programs
• Measure and analyze the effectiveness and ROI of paid strategies
• Organize results, findings and implications into presentations for search team, marketing leaders and executive management
• The role will require clear thinking, assessment and planning of channel efficiency, tactical vs strategic and lay the right focus in moving the right channel strategy forward.
• Monitor cost, overall budget utilization

Knowledge, Skills and Experience

• 9 – 12 Years of experience in digital sales campaign & strategies
• Strong understanding of and successful implementation in paid, earned and owned media strategies.
• Strong experience conducting user experience testing and solid understanding of core usability principles.
• Proven ability to communicate complex information and gain buy-in for new ideas.
• Broad digital marketing experience (comfortable across paid media, crm and google analytics)
• Strong project management skills and attention-to-detail and can zoom in and out from big picture strategy to nuanced creative execution.
• MBA/ Master’s Degree/Bacheclors Orin Marketing or related field. Experience in in e-commerce with focus on customer acquisition, Strategy, design, implementation etc.