Senior SEM Executive

Job Title

Senior SEM Executive

About SocioSquares

SocioSquares is a partnership between creation and code. A union of left brain and right brain. A mix of software and hardware.

At SocioSquares, we’re a team of 40+ tech, creative, and online marketing experts passionate about growth marketing and lead generation for fast-growing startups and home improvement companies.

Working directly with the founding team, you'll build key partnerships and expand our brand presence.

Responsebilities

• Lead, train, mentor, and manage the Online Advertising Team at SocioSquares. Set team goals, Key Performance Indicators for individual members, and Key Factors for Success for the team.
• Lead campaigns across popular search engines, social media platforms, native ad platforms, and display networks. Lead and manage the bidding strategies and overall account optimization, ensuring the best results are being achieved by the team.
• Work with the Leadership team to drive the execution and rollout of new campaigns, automation, and optimizations for online advertising.
• Set clear and manageable budgets for each client and meet the client's goals on a daily/weekly,/monthly basis.
• Stay up-to-date and educate team/clients on the latest trends, channels, and formats to deliver industry-leading work.
• Establish goals and KPIs for the online Advertising teams and report to the broader team on a weekly, monthly, and annual basis.
• Analyze and report on campaign performance, using both quantitative and qualitative analysis and industry best practices to draw insights for optimization.
• Develop an ongoing testing strategy that allows for iterative improvement, implementing regular testing in online advertising campaigns.
• Be the face and highest escalation point of contact for the Online advertising team in front of key stakeholders and company clients.

Qualifications

• Bachelor's degree in marketing or relevant field.
• A strong understanding of digital marketing principles, including PPC, display advertising, and social media marketing with a basic understanding of SEO.
• The ability to create compelling ad copy and design ad campaigns that attract and engage the target audience.
• Experience in managing budgets effectively to achieve campaign goals and maximize ROI.
• Proficiency in using SEM platforms such as Google Ads and Microsoft Advertising, including setting up and optimizing campaigns, keyword research, and bid management.
• Highly self-motivated, and eager to learn with excellent analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing.
• Experience in working with remote teams.
• Experience in working with US clients is preferred.

Working Days: Mon - Fri
Working Hours: 3 pm to 11.30 pm

For more information, please visit our website -

Job Type: Full-time

Pay: Up to ₹900,000.00 per year

Benefits:

• Health insurance
• Provident Fund
• Work from home

Application Question(s):

• Tell me about a challenging client escalation you handled and how you resolved it.
• How do you manage and pace client budgets on a daily, weekly, and monthly basis?
• How do you set KPIs for your team members and track their performance? Give examples.
• What metrics do you focus on at different stages of a campaign (launch vs optimization vs scaling)?
• How do you ensure tracking and attribution are set up correctly before launching a campaign?
• What is your current CTC, and what is your expected CTC?
• Can you join immediately?

Experience:

• SEM: 4 years (Required)

Work Location: Remote