Senior SEO & AI Specialist

About Us:

Vuly Play' is a leading manufacturer of high-quality outdoor play equipment, including trampolines, monkey bars, and swing sets. Our mission is to encourage active and healthy lifestyles for families across the globe. As we continue our rapid growth, we’re seeking a Senior SEO & AI Specialist to take our global digital strategy to the next level. If you’re passionate about SEO, AI-driven search innovation, and building strategies that shape the future of online visibility, this is your opportunity to make a real impact.

Position Overview:

Vuly Play is looking for a Senior SEO & AI Specialist to own and evolve our SEO and AI-driven search strategy. This role goes beyond traditional SEO—you’ll be at the forefront of optimizing for AI-driven platforms, large language models (LLMs), and the future of search.

You’ll lead the development and execution of international SEO strategies, oversee AI-powered content and optimization initiatives, and guide cross-functional collaboration across marketing, content, and technical teams. This is a hands-on leadership role where you’ll both set the strategic direction and roll up your sleeves to deliver measurable growth.

Key Responsibilities

• Strategy & Leadership: Lead company-wide SEO & AI strategy, aligning with growth goals. Act as subject-matter expert on search innovation and AI. Mentor junior team members and foster a culture of experimentation.
• SEO Execution: Develop and implement strategies to grow organic traffic, improve rankings, and drive conversions. Oversee international SEO (hreflang, local keywords, cultural optimization) and large-scale technical projects (site performance, crawlability, scalability).
• Optimization: Ensure best-practice on-page SEO, fix technical issues (crawl errors, speed, mobile), and refine site architecture.
• Content & AI Collaboration: Partner with content teams to create high-quality, SEO-friendly material. Guide use of AI-generated content to align with brand and SEO goals.
• AI & LLM Search: Optimize for emerging AI-driven search (e.g., ChatGPT, Google AI Overview, Gemini, Perplexity). Stay ahead of trends, ensure ethical use of AI, and integrate best practices into workflows.
• Analytics: Track and report SEO & AI performance using GA, Search Console, Looker Studio, and other tools. Translate insights into actionable improvements.
• AI Integration: Leverage AI tools for keyword research, content analysis, and workflow automation to increase efficiency.

Requirements

• 5+ years SEO success (2+ years in a senior role).
• Advanced SEO tools expertise (Ahrefs, SEMrush, Screaming Frog, SimilarWeb).
• Strong technical skills (HTML, CSS, JavaScript basics).
• Deep familiarity with AI in SEO, including LLM-driven platforms.
• Strong analytical skills and adaptability to algorithm and AI changes.
• International SEO experience highly valued.

Preferred

• Experience in e-commerce, retail, or DTC.
• Expertise in structured data, schema markup, and knowledge graphs

What We Offer:

• Competitive salary and benefits package.
• Opportunity to lead SEO & AI strategy at a global brand.
• A collaborative and innovative work environment.
• Career development opportunities in a cutting-edge field.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person