Senior SEO Executive

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and implement effective on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and SEO audits.
• Optimize website content, metadata, and internal linking for search visibility.
• Manage backlink strategy, guest posts, and outreach campaigns.
• Monitor rankings and traffic using tools like Google Search Console, Ahrefs, SEMrush, or Moz.

Performance Marketing & Paid Campaigns

• Plan and manage Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads campaigns.
• Analyze ROI, CPC, CTR, and conversion performance; optimize campaigns regularly.
• Collaborate with designers and content writers for ad creatives and landing pages.

Social Media & Content Marketing

• Develop and execute organic social media strategies to grow engagement.
• Coordinate with content and design teams to maintain consistent brand tone.
• Plan and schedule posts using platforms like Buffer, Hootsuite, or Meta Business Suite.
• Manage campaigns for brand awareness, lead generation, and community building.

Analytics & Reporting

• Use Google Analytics 4 (GA4), Tag Manager, and Data Studio to track KPIs.
• Prepare monthly performance reports and actionable insights.
• Identify growth opportunities through trend and funnel analysis.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or Computer Applications (preferred).
• Strong understanding of Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Working knowledge of Google Analytics 4, Search Console, and Tag Manager.
• Ability to plan and execute multi-channel marketing campaigns.
• Excellent written and verbal communication skills.
• Analytical mindset with strong attention to detail.

Good to Have

• Experience in SaaS, B2B, or Tech product marketing.
• Familiarity with email marketing, lead nurturing, and automation tools (Mailchimp, HubSpot, etc.).
• Knowledge of basic HTML, WordPress/Website CMS, or landing page builders.
• Understanding of local SEO and schema optimization.

Job Types: Full-time, Permanent

Pay: ₹14,399.35 - ₹45,770.58 per month

Experience:

• SEO: 1 year (Preferred)

Location:

• Ahmedabad, Gujarat (Preferred)

Work Location: In person