Senior SEO Specialist

Location : Nasr City-Cairo/ Full-time

Role Overview:

The Senior SEO Specialist will own THNYAN’s organic growth across Arabic and English markets, with a focus on the Saudi luxury consumer. This role demands a balance of technical expertise, creative storytelling, and cultural fluency to transform search visibility into brand desirability.

Key Responsibilities:

• Develop and execute bilingual (Arabic/English) SEO strategies aligned with Saudi

market trends.

• Conduct keyword research reflecting Saudi search behavior and cultural tone.

• Manage on-page and technical SEO (schema, hreflang, Core Web Vitals, site speed).

• Build high-authority backlinks targeting GCC luxury and lifestyle publishers.

• Collaborate with copywriters to ensure luxury storytelling meets SEO performance.

• Track and report performance through GA4, Search Console, Ahrefs, Semrush.

• Analyze competitors and identify ranking gaps in the luxury fragrance niche.

• Deliver clear SEO performance reports with actionable business insights.

Qualifications:

• 4–6 years of SEO experience in luxury, e-commerce, or bilingual markets.

• Proven understanding of Saudi search intent and Arabic SEO.

• Strong in technical SEO, structured data, and Core Web Vitals optimization.

• Experience with Shopify or custom CMS platforms.

• Analytical, precise, and passionate about storytelling through search.