Senior Social Media Executive

Key Responsibilities

1. Campaign Management

• Oversee the planning and execution of social media marketing campaigns for various clients.
• Ensure campaigns align with client goals and adhere to brand guidelines.

2. Execution of Campaigns

• Implement strategies to drive client growth and achieve digital marketing platform targets.
• Continuously optimize campaign performance to maximize ROI.

3. Client Servicing

• Serve as the primary point of contact for clients, ensuring effective communication and satisfaction.
• Build and maintain strong, long-term client relationships.

4. Digital Marketing Strategy & Account Management

• Develop and execute tailored digital marketing strategies for each client.
• Manage client accounts, including content scheduling, performance tracking, and reporting.

5. Influencer & Performance Marketing Coordination

• Identify and collaborate with influencers to enhance campaign reach and impact.
• Work closely with performance marketing teams to execute and optimize campaigns.

6. Shoot Management

• Plan and manage photoshoots or video shoots, ensuring high-quality output and timely delivery.
• Coordinate with creative and production teams to meet client expectations.

7. Trend Monitoring and Innovation

• Stay updated on the latest social media trends, algorithms, and platform updates.
• Incorporate innovative strategies and ideas to keep campaigns fresh and engaging.

8. Data Analysis and Reporting

• Analyze campaign performance metrics and present actionable insights to clients.
• Create detailed reports highlighting ROI, engagement rates, and overall success of campaigns.

9. Budget Management

• Plan and allocate campaign budgets effectively across various platforms.
• Ensure cost-efficiency while maximizing campaign impact.

10. Team Collaboration

• Coordinate with design, content, and creative teams to ensure cohesive campaign execution.
• Facilitate smooth communication and collaboration among internal teams and external stakeholders.

Required Skills and Qualifications

• Experience: Proven experience of at least 2 years in social media marketing campaign management or a related field.
• Expertise: Strong understanding of digital marketing platforms, tools, and performance metrics.
• Communication: Excellent communication and interpersonal skills for client servicing.
• Multitasking: Ability to manage multiple campaigns simultaneously and meet deadlines.
• Specialized Knowledge: Experience with influencer marketing, performance marketing, and planning and executing shoots.
• Analytical Skills: Proficiency in campaign data analysis and reporting.
• Creative Skills: Familiarity with creating mood boards and incorporating innovative ideas into campaigns.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Panjim, Goa: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• How soon would you be able to join, considering your notice period?
• Do you have any prior experience handling social media accounts of any casino brand or hospitality brand?
• Whats is your current CTC & Expected CTC?
• Please attach your portfolio link, including the campaigns you have executed?

Experience:

• Campaign Manager / Social Media Management: 2 years (Required)

Work Location: In person