Senior Social Media Strategist/Content Developer

Develop and implement a comprehensive social media strategy aligned with the Campbell Clinic's mission, brand voice, enterprise strategy, and organizational goals.

Content Creation & Oversight: Using a social-first approach, oversee the creation, curation, and management of engaging, family-friendly, and HIPAA-compliant content across all social media platforms (Instagram, Facebook, X, LinkedIn, etc.) that brings Campbell Clinic's storytelling to life while remaining compliant with the brand standards, messaging, and tone.

Community Engagement: Monitor and manage social media conversations, responding with empathy and care.

Trend Monitoring: Stay up to date with emerging social trends – both inside and outside of healthcare – technologies, and platform changes to drive innovation.

Video Production: create and execute content videos, including shorts, reels, gifs.

Bachelor's Degree Public Relations, Journalism, Marketing, Communications or related field Required

At least 7 years Progressively responsible experience in Public Relations, Marketing or Communications within an agency or in-house, healthcare or nonprofit setting preferred. Required

At least 7 years of experience leading social media strategy, execution and optimization, ideally in a healthcare or other nonprofit setting. Required

• Ability to manage multiple projects under tight deadlines while maintaining attention to detail. (Required proficiency)
• Superior knowledge of social media platforms and their best practices. (Required proficiency)
• Excellent writing, editing, and storytelling skills with impeccable attention to detail, tone, and accuracy. (Required proficiency)
• Familiarity with HIPAA compliance and health regulations. (Required proficiency)
• Fundamental understanding of broader digital marketing concepts. (Required proficiency)
• Ability to work collaboratively with both clinical and non-clinical teams. (Required proficiency)
• Familiarity with healthcare marketing trends, social media design best practices, and targeted audience engagement. (Required proficiency)

• Ability to travel to Campbell Clinic locations/facilities for on-site events, forums, and programs, occasionally in the evenings and on weekends. (Required proficiency)

• Experience in influencer outreach and/or collaborations. (Required proficiency)

• Familiarity with social content management and analytics tools (required proficiency)

• Strong portfolio demonstrating strategic planning and impactful social media content, complemented by deep knowledge of both organic and paid strategies and tactics across all major social media platforms. (Required proficiency)

• Demonstrated execution of social media best practices, leveraging advertising tools and analytics platforms (e.g. Meta Business Suite). (Required proficiency)