Key Responsibilities
Technical Ownership & Delivery
Lead end-to-end analytics implementations using Google Tag Manager (GTM), Adobe Launch, and Tealium iQ
Design and implement advanced GA4 event-based tracking (custom events, parameters, user properties)
Architect and optimize Adobe Analytics implementations (eVars, props, events, processing rules, classifications)
Define and govern data layer standards for scalable and future-ready tracking
Develop and maintain custom JavaScript solutions for complex tracking scenarios
Support and optimize tracking for Single Page Applications (SPA)
Quality, Debugging & Optimization
Own implementation QA, validation, and troubleshooting across environments
Perform deep debugging using browser dev tools, Adobe Debugger, GA4 DebugView, and network requests
Proactively identify data discrepancies, tag performance issues, and tracking gaps
Drive improvements in tracking efficiency, performance, and reliability
Collaboration & Leadership
Partner closely with product, marketing, engineering, and analytics teams
Translate business and measurement requirements into technical implementation designs
Review and sign off on tracking plans, SDRs, and implementation documentation
Mentor junior engineers and provide technical guidance and code reviews
Act as a go-to technical expert for analytics implementation queries
Governance, Privacy & Best Practices
Ensure implementations align with data privacy, consent, and compliance requirements (GDPR, CMPs)
Support tag governance, version control, and release management
Contribute to internal best practices, templates, and reusable components
Required Technical Skills
Must-Have
Extensive hands-on experience with:
Google Tag Manager (GTM)
Adobe Analytics (Adobe Launch)
Tealium iQ
Google Analytics 4 (GA4)
Advanced JavaScript (custom variables, event handling, DOM manipulation)
Strong HTML / DOM knowledge
Deep understanding of data layers and event-driven tracking
Proven experience debugging complex analytics issues