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Senior Specialist Category Management Football / Motorsports / Local Production
Istanbul, Turkey
KEY RESPONSIBILITIES:
- Manage all aspects of range management, including segmentation and distribution for.
- Establish pricing of the range to deliver target margins, volumes and value, including pricing harmonization across all categories.
- Create impact in respective categories showroom and sell-in setup.
- Develop defined parameter-level forecasting, provide all relevant KPI reporting and provide any required scenario analysis related to respective category.
- Follow up global product launches to ensure alignment with local launches.
- Actively collaborates and supports communication & omni & sales teams with regards to launch timing, products, tools and product performances for necessary actions to be taken.
- Continuously seek additional opportunities to grow Football & Motorsports business.
- Highly active role in clubs/feds licensed apparel business in terms of both product and relations. Plan all relevant timelines and coordinate meetings during the collection creation lifecycle.
- Work very closely with adidas Global Football BU for licensed apparel design and development.
- Support constantly analyzing the success of the marketing plans across all communication channels and sharing that learning with Global Brand Marketing.
- Proactively contribute to strategy by identifying market trends, sharing consumer and business insights, and recommending initiatives to strengthen category positioning.
- Contribute managing reports as an integrated team in line with team objectives, targets and guidelines.
- Assist BU Football & Motorsports to ensure leading exposure in local and brand relevant channels.
- Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.
- Track Football Club Launch Plan with including Production phase communication in Turkey.
- Actively works with Football director & team in terms of football clubs’ requirements and time phases, and LO for perfect execution of signed team jersey plans
- To increase local production volume, working closely with all category managers and the local Louison Office,
- Concluding, planning, and monitoring seasonal agreements for all embellishment processes applied locally,
- Monitoring and controlling the processes of contracts with agreed local manufacturers regarding production and embellishment.
KPIS:
- Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)
- Carry out go to market plans ensuring timelines
- Brand reputation through fast and high quality response time to external world
- Executional excellence in global campaign implementation and localization.
- Brand Reach and Perception
KNOWLEDGE, SKILLS AND ABILITIES
:- Strong analytical skills
- Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)
- Strong cross functional experience, across merchandising, category management, brand and sales
- Structured, organized and process oriented.
- Excellent presentation skills
- Fluent in written and spoken English is a must.
KEY RELATIONSHIPS:
- CTC Manager and entire adidas Turkey Brand Team
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub Bus and CTC
- EM Turkey, SCM
- EM Turkey, Mops
- EM Turkey Demand Planning
- LO office & Local Suppliers
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
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