Senior Strategic Marketing Manager

At Seaman Corporation, every associate is instrumental to our success. Become a part of our growing team!

WHO WE ARE
At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe.
Every Seaman Corporation associate plays a valuable role in our company’s continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business.
Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish.

WHAT WE OFFER

• Company performance bonus in addition to base salary
• Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role)
• Professional development opportunities including tuition reimbursement, course training, and networking
• A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays
• Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner

Seaman Corporation is seeking a Sr. Strategic Marketing Manager to join our commercial team! This position will report to the Director of Marketing.

POSITION SUMMARY
We are seeking a Sr. Strategic Marketing Manager to join our growing marketing team. Reporting to the Director of Marketing, this role plays a key leadership position, helping to shape and execute integrated marketing initiatives that drive brand awareness, customer engagement, and revenue growth. The Sr. Strategic Marketing Manager will partner closely with cross-functional teams, including both product management and sales, and develop both near and long term strategies that deliver results aligned with the business unit’s overall objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Partner with the Director of Marketing to develop and refine marketing strategies that align with business goals.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, social and events.
• Manage and mentor marketing team members and external partners to ensure effective execution of marketing activities.
• Oversee campaign performance analytics, reporting on KPIs, ROI, and insights to continuously improve results.
• Collaborate with sales, product management, and customer service teams to develop marketing strategies that align with customer needs and business objectives.
• Contribute to brand development and ensure brand consistency across all marketing touchpoints.
• Manage vendor relationships and agency partnerships where applicable.
• Stay current on industry trends, tools, and best practices to ensure Seaman Corporation is ahead of the curve.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a management or senior-level role.
• Proven track record of managing successful marketing campaigns from strategy to execution.
• Strong leadership and team management skills, with experience mentoring others.
• Data-driven mindset with experience in analytics tools (e.g., Google Analytics, Hubspot, Salesforce).
• Excellent project management and organizational skills with the ability to juggle multiple priorities.
• Strong verbal and written communication skills.
• Experience in the building materials industry is a plus.

COMPETENCIES
To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies:
Do What’s Right

• Safety: Safety is our priority and everyone’s responsibility. If you see something unsafe, you are called to say something.
• Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus, and we can create solutions that solve their needs.
• Integrity: Our words and actions reflect our values, and we hold respect for all individuals.

Work Together

• Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
• Teamwork: We will trust the person and attack the process.

Create Solutions

• Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
• Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
• Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.

SUPERVISORY RESPONSIBILITIES: Yes

TRAVEL REQUIREMENTS: 25%

Seaman Corporation is an EEO/AA Employer.

M/F/Disabled/Vet. EEO statement: “Seaman Corporation values diversity in the workplace and among our customers. The company provides equal opportunity for employment and promotion to all qualified employees and applicants based on experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry or any other status protected by law.

Furthermore, Seaman Corporation is committed to providing an equal opportunity workplace that is free of discrimination and harassment based on national origin, race, color, religion, gender, ancestry, age, sexual orientation, gender identity, disability, marital status, veteran status, genetic information or any other status protected by law.”

As an equal opportunity employer, Seaman Corporation does not discriminate against qualified individuals with disabilities. If you require a reasonable accommodation, as a candidate for employment, please inform Human Resources.