Senior Strategy Manager (Willing to relocate to Jeddah)

This role leads strategy for campaigns and brands across Saudi Arabia, combining campaign strategy, brand strategy, research/insights, and cross‑functional leadership.

Key Responsibilities:

Campaign Strategy

• Lead strategy development for product, event, and brand campaigns within existing brands.
• Build insight-driven communication strategies that reflect Saudi culture, behavior, and media dynamics.
• Shape campaign briefs, audience segmentation, value propositions, and messaging frameworks.
• Develop clear channel roles (paid, owned, earned) and customer journey plans aligned with campaign objectives.
• Partner closely with Creative, Media, Social, and Marketing teams to guide idea development and ensure strategic consistency.
• Evaluate creative concepts and provide strategic feedback to improve effectiveness.
• Establish campaign KPIs and measurement frameworks; lead post-campaign analysis and effectiveness reviews.
• Serve as a key strategy partner to senior internal stakeholders, including Lujain and Amjad, on all campaign-related thinking.

Brand Strategy

• Develop brand strategies from scratch, including brand purpose, positioning, persona, tone of voice, and narrative.
• Lead brand repositioning efforts, identifying opportunities, gaps, and whitespace within the Saudi and GCC markets.
• Define and build brand architecture for masterbrand and sub-brand systems.
• Conduct competitive analysis, market mapping, and consumer insight synthesis to inform brand direction.
• Oversee development of brand toolkits, guidelines, and asset systems with Creative/Design teams.
• Guide internal teams on brand governance to ensure consistent application across all channels and touchpoints.

Research & Insights

• Commission and analyze qualitative and quantitative research to uncover local consumer insights.
• Translate cultural trends, behavioral patterns, and market data into sharp strategic recommendations.
• Maintain strong understanding of Saudi media habits, platform nuances, and category trends.
• Collaboration & Leadership
• Act as a strategic advisor to internal senior stakeholders across creative, marketing, and leadership teams.
• Facilitate workshops on positioning, messaging, and campaign planning.
• Mentor junior strategists and planners to elevate strategic thinking across the team.
• Build strong relationships with creative teams to inspire insight-led creative work.

Job Requirements:

• 4-6 years of experience in strategy within advertising, brand consulting, or in-house strategy roles.
• Proven track record of delivering successful, high-impact campaigns launched in Saudi Arabia.
• Experience in developing full brand strategies, including brand positioning, persona, architecture, and TOV.
• Strong understanding of Saudi consumer culture, regional nuances, and market dynamics.
• Experience working on lifestyle, entertainment, events, or consumer brands is preferred.

Skills & Competencies

• Expertise in campaign strategy, comms planning, and messaging architecture.
• Strong brand-building capability, from insight to brand platform to architecture.
• Ability to simplify complex insights into clear and compelling strategic narratives.
• Strong research capabilities, including interpreting consumer insights and datasets.
• Excellent presentation, storytelling, and communication skills.
• Ability to influence and collaborate with senior stakeholders.
• Strong creative empathy and ability to inspire and evaluate creative ideas.
• Ability to manage multiple projects and deliver in a fast-paced environment.

Language & Education

• Fluency in Arabic and English (required).
• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s preferred.

About Service Plan:

Serviceplan Group Middle east #1 Independent Agency of the Year and partner-led creative agency, with our headquarters in Munich and 34 offices around the globe.

Serviceplan Group was founded 1970 and from start on based on the first integrated marketing and communication concept in the market, called “House of Communication”.

Nowadays the Serviceplan Group is an international operating communication network with 34 offices around the globe.

Serviceplan’s vision is ÜberCreativity!

ÜberCreativity is a higher form of innovation that emerges when different disciplines, cultures, talents, media and technologies collaborate and interplay.

We are Independent, Integrated, Innovative and International. We operate on the model of Building Best Brands.

www.serviceplan.ae