Senior Trade National sales Manager

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Insert key local benefits that differentiate us in the market.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Cairo. One site. location in the Established Pharmaceuticals division.

Divisional Information

Established Pharmaceuticals

We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

What You’ll Work On

1.Team Leadership:

Play a crucial role in shaping Abbott Egypt's trade vision, strategy, and leadership as an integral member of the country's leadership team.

Oversee, coach, and develop the Abbott-EPD Trade teams (Sales, Marketing, and E-commerce) across Egypt, ensuring they achieve their professional development goals. Foster seamless and integrated business planning while promoting a culture of continuous improvement and high performance.

Cultivate and enhance the trade marketing mindset and capabilities of the Abbott-EPD Trade sales team (FLM/KAM/Pharmacy Reps) to build strong relationships with key customers.

2.Operational Strategic Leadership:

Develop and implement a unified Trade & e-commerce strategy to optimize trade in pharmacies, wholesalers, and e-commerce channels, aligned with the Global Strategy, market dynamics, and local objectives.

Create value proposition projects to boost sell-out and drive profitable growth in Trade & e-commerce channels, cross-functionally aligned with the country’s vision and strategy.

Execute innovative Trade Marketing tactics such as merchandising recommendations, materials, and patient support programs to enhance Abbott’s brand availability, visibility, and recommendation rates.

Collaborate with local and regional Brand Marketing Teams, identify the brand's priorities, and bring field insights to translate brand strategy into Trade & e-commerce initiatives.

Enhance local trade structures to match market potential and optimize the route to market.

Adapt global projects to maximize brand performance across channels and build pharmacy advocacy.

Strengthen brand presence in retail pharmacies, hospital pharmacies, and e-commerce through targeted in-store and online campaigns to increase brand and corporate SOV, improving visibility and monitoring progress.

Negotiate with key accounts the BGx, Gx, OTC/OTx products to ensure trade support & customized offerings.

Map the pharmacy market landscape, identify shopper behavior at the Point of Sales (POS), and understand consumer switch drivers.

Create e-commerce channel plans to drive customer acquisition, retention, and retargeting.

Coordinate locally with Marketing and Sales to roll out marketing initiatives such as new launches, new trade channels, and promotional campaigns.

3.Relationship Management:

Establish and maintain strategic relationships with key trade customers, wholesalers, and pharmacies.

Liaise with key purchasers in retail pharmacies and wholesalers, optimizing services to benefit Abbott.

Train and support pharmacy staff in key and chain pharmacies to enhance their capabilities and ensure consistent product messaging.

Negotiate and manage contracts with chains, ensuring favorable terms and compliance with Abbott policies.

Conduct quarterly business reviews with key customers to assess performance and identify growth opportunities.

4.Financial and Performance Management:

Set and manage the annual budget aligned with sales and marketing for key pharmacy channels and accounts, ensuring expenditures stay within plan.

Establish and monitor KPIs for key and chain pharmacy activities, driving corrective actions to achieve financial objectives as needed.

Develop and manage the trade budget, ensuring efficient resource allocation.

Analyze sales data, market trends, and competitor activities to identify improvement areas and drive growth.

Prepare performance reports to senior management, providing actionable insights and recommendations.

5.Operational Efficiency and Inventory Management:

Optimize pharmacy/warehouse operations using data analytics, automation & advanced technology solutions.

Implement SOPs and best practices to enhance operational efficiency, reduce costs, and improve performance metrics.

Coordinate with cross-functional teams to ensure seamless operations and alignment with objectives.

Optimize new retail products' listing and shelf positioning per Abbott's merchandising principles.

Develop a “Center of Excellence” for Trade & e-commerce to benefit all country Channels.

Oversee inventory levels to ensure timely product availability, collaborating with distributors and stakeholders to optimize supply chain operations, minimize stockouts, and manage inventory costs.

Develop and implement a demand forecasting model to maintain safe inventory stocks.

6.Compliance and Quality Assurance:

Ensure compliance of all trade activities with relevant Acts, legal demands, trade standards, and Corporate Business and Safety procedures.

Address and resolve compliance issues promptly to avoid supply chain disruptions.

7.Market Research Strategy:

Conduct market research to identify new trade opportunities, emerging trends, and competitive landscapes.

Monitor market conditions and adjust trade strategies to maintain a competitive advantage

8.Customer Satisfaction:

Ensure timely and accurate order fulfilment to meet customer expectations.

Promptly resolve pharmacy-related issues to maintain high levels of customer satisfaction.

Implement customer feedback mechanisms to improve service quality continuously.

Required Qualifications

Bachelor's in pharmacy.

Excellent communication, interpersonal skills, discipline, flexible, work with team.

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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