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Senior UX Content Designer

Description

* A portfolio demonstrating relevant UX design work is required. Candidates should be prepared to provide a link or copy upon request.*

Your Role

We are seeking a highly experienced Senior Content Designer to craft clear, consistent, and inclusive product content that helps our customers accomplish their goals with confidence. In this role, you’ll define and deliver the language and content structures that make our digital experiences usable, trustworthy, and on-brand. You will partner closely with product managers, designers, researchers, engineers, legal, and brand teams to turn complex problems into simple, empathetic guidance—anchored in evidence and aligned to business outcomes.
You will operate at both the systems and journey levels, shaping voice and tone guidelines, reusable content patterns, nomenclature, and taxonomy that scale across brands and products. At this level, driving alignment across teams of teams and influencing strategic direction through insight, narrative, and measurable impact will be core to your success.
We support product teams building configurable features and capabilities that continually enhance the end-user experience and business performance. We do this by:

Understanding the motivations, behaviors, and unmet needs of our millions of customers—and translating those insights into clear, helpful, and humane content
Collaborating with business, brand, and technology partners to align platforms, capabilities, and processes to a shared content vision
Advocating for clarity, coherence, and continuity across the journey—prioritizing learnability, efficiency, memorability, and desirability
Operating within a Lean/Agile approach that allows us to validate assumptions, launch incrementally, and learn quickly
In addition, how we define and govern content is as important as what we publish. Content Designers are expected to advocate for, and contribute to, a systems-based methodology that supports configurability, customization, and specialization of reusable content components—enabling scalability, consistency, and quality across multi-tenant implementations.

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Your Impact

Serve as a strategic content partner and subject matter expert for a brand, product area, platform, or experience domain
Define and maintain voice & tone guidelines, content principles, and editorial standards that ensure clarity, consistency, and brand alignment across surfaces
Create and optimize UX copy across flows (navigation, onboarding, forms, CTAs, error messages, notifications, transactional emails/SMS, empty states, tooltips, and help content)
Develop reusable content patterns and nomenclature within our design system (e.g., error frameworks, form field guidance, CTA taxonomy, naming conventions) to support multi-tenant, configurable implementations
Partner with Research to shape hypotheses, test content, synthesize insights (comprehension, readability, sentiment), and evolve strategies based on evidence
Use data and analytics (conversion, task success, search behavior, readability) to evaluate content effectiveness and refine direction; define content-specific success metrics
Collaborate with UX Design, Front-End and Back-End Engineering, Legal, and Brand to ensure content decisions are feasible, compliant, and consistent with platform capabilities
Lead cross-functional workshops to clarify problem spaces, align on terminology, and establish shared definitions of success
Define and steward content models, IA, taxonomy, and metadata that improve findability, comprehension, and cross-brand coherence
Champion accessibility and inclusion: plain language, WCAG-aligned content, semantic structure, screen-reader support, alt text, localization readiness, and inclusive writing practices
Partner with marketing and SEO specialists to ensure canonical naming, structured data alignment, and ethical content practices (no dark patterns)
Present strategic narratives and recommendations to cross-functional partners—clearly communicating rationale, tradeoffs, and expected impact
Participate in roadmap planning to align experience and content strategy with user needs and business priorities
Mentor and influence teams by elevating critique, sharing frameworks and case studies, contributing to team guidelines and our blog, and continuously improving how we work.

Click here for benefit details related to this position.

Minimum Salary: $99,400.00
Maximum Salary: $134,715.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Passionate advocate for users; expert at translating complex concepts into plain, purposeful language
Deep experience with UX writing, content strategy, systems thinking, IA, taxonomy, and editorial governance
Strong storytelling, facilitation, and alignment-building skills; comfort navigating ambiguity and framing complex problem spaces
Collaborative, inclusive, and influential working style; able to partner across product, design, engineering, legal, brand, and marketing
Data-literate and outcomes-oriented; experienced in defining content metrics and iterating based on qualitative and quantitative insight
Strong understanding of digital commerce, usability best practices, and the role of content in conversion, retention, and support
Accessibility and localization expertise; familiarity with WCAG, semantic HTML, and assistive technologies
Highly organized with excellent attention to detail and follow-through; positive, constructive approach
Bachelor’s Degree in English, Journalism, Communications, HCI, Linguistics, Psychology, or equivalent professional experience
5+ years in Content Design/UX Writing/Editorial roles on digital products (e-commerce strongly preferred)
Demonstrated impact at systems and journey levels, including content guidelines, pattern libraries, nomenclature, and taxonomy work
Portfolio showcasing end-to-end flows, content strategy artifacts, and measurable outcomes (e.g., comprehension, conversion, task success)
Experience collaborating in Agile environments with researchers, designers, PMs, and engineers
Proficiency with tools such as figma, CMS platforms), analytics experimentation tools and localization workflows
Understanding of front-end semantics (HTML/ARIA), SEO fundamentals, and structured content practices
Retail/fashion brand experience preferred; e-commerce experience ideal
History of delivering business and customer outcomes through content strategy and UX writing

* A portfolio demonstrating relevant UX design work is required. Candidates should be prepared to provide a link or copy upon request.*

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

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