SEO Analyst / Digital Marketing Specialist

We are looking for a strategic and data-driven SEO Analyst who can take full ownership of our digital marketing ecosystem — from SEO and AEO (Answer Engine Optimization) to Social Media Marketing and Paid Ads.
The ideal candidate is someone who thrives in a fast-paced environment, loves experimenting with digital strategies, and can deliver measurable results in traffic growth, conversions, and brand visibility.

Key Responsibilities:Search Engine Optimization (SEO):

• Plan, execute, and manage on-page and off-page SEO strategies.
• Conduct detailed keyword research, competitor analysis, and site audits.
• Optimize website structure, meta tags, internal linking, and schema markup.
• Build and manage backlink acquisition strategies and monitor domain authority.
• Track, report, and analyze website analytics and performance metrics (Google Analytics, Search Console, etc.).

Answer Engine Optimization (AEO):

• Optimize content for voice search and featured snippets.
• Improve presence in Google Discover, People Also Ask, and AI-generated results.
• Ensure structured data implementation for AI-driven search visibility.

Social Media Marketing (SMM):

• Create and execute organic and paid social media strategies across all major platforms (Facebook, Instagram, LinkedIn, YouTube, X).
• Manage content calendar, community engagement, and social media analytics.
• Collaborate with the creative team for engaging post, reels, and campaign ideas.

Paid Advertising (SEM & Social Ads):

• Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Optimize ad performance for CTR, CPC, CPA, and ROAS.
• Conduct A/B testing and create retargeting strategies.
• Analyze campaign performance and prepare monthly reports with insights.

Content & Analytics:

• Collaborate with content teams to ensure all content is SEO-friendly and optimized for conversions.
• Use tools like Google Analytics 4, Search Console, Ahrefs, SEMrush, and Hotjar to measure performance.
• Provide regular insights and recommendations for digital growth.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of hands-on experience in SEO, SEM, SMM, and paid media.
• Strong knowledge of Google Search algorithms, Core Web Vitals, and AI-driven search trends.
• Experience with tools such as Google Ads, Meta Business Manager, Google Tag Manager, Ahrefs, SEMrush, and Analytics 4.
• Proficiency in A/B testing, keyword strategy, and conversion optimization.
• Strong analytical, communication, and project management skills.
• Creative thinker with a data-driven mindset.

Preferred Skills:

• Experience with local SEO and app store optimization (ASO).
• Basic knowledge of HTML, CSS, and WordPress/Shopify CMS.
• Familiarity with email marketing automation and CRM tools.
• Up-to-date with the latest digital marketing and AI SEO trends.

Why Join Us:

• Opportunity to lead end-to-end digital growth initiatives.
• Work with a creative, fast-growing brand leveraging cutting-edge marketing tools.
• Growth-oriented, performance-driven culture.

Job Types: Part-time, Contractual / Temporary, Freelance

Pay: ₹10,435.50 - ₹15,000.00 per month

Experience:

• SEO: 2 years (Required)
• SMM: 2 years (Required)
• Paid Advertising: 2 years (Required)
• Answer Engine Optimization: 2 years (Required)

Work Location: Remote