SEO Content Writer & Digital Copywriter

Position Overview

ABS International seeks a results-driven SEO Content Writer and Digital Copywriter to join our team in Rawalpindi. This high-impact role involves creating and optimizing content for websites, blogs, and digital campaigns, focused on driving engagement and conversions across B2B and B2C markets. This position offers a clear career trajectory in digital marketing and advanced SEO strategy.

Core Responsibilities

• Develop and implement SEO-friendly content (blog articles, product descriptions, long-form copy).
• Write high-conversion copy for landing pages, digital advertisements, and email marketing.
• Execute in-depth keyword research and integrate on-page SEO best practices to maximize visibility.
• Optimize existing content for improved search rankings and performance.
• Utilize AI writing tools effectively and ethically for streamlined content creation.
• Collaborate with design and marketing teams to align content with brand objectives.
• Analyze content performance metrics and adjust strategies to meet KPIs.

Qualifications & Requirements

• 1-3 years of proven experience in SEO copywriting or digital marketing roles.
• Proficiency with enterprise SEO tools (e.g., Ahrefs, SEMrush).
• Strong working knowledge of WordPress and fundamental technical SEO elements.
• Exceptional command of English grammar, storytelling, and professional communication.
• Demonstrated ability to adapt writing style for diverse industries and audiences.
• Portfolio showcasing successful conversion-focused copywriting results.

Compensation & Benefits

• Salary: Market Competitive Salary
• Performance-Based Incentives & Monthly Bonuses.
• Professional Development & Comprehensive Advanced SEO Training.
• Clear Career Progression to Senior Content Strategist roles.
• Access to premium SEO tools and training resources.

Job Type: Full-time

Work Location: In person