SEO & Digital Marketing Officer / Website Operations Officer

We are looking for a results-driven SEO (Search Engine Optimization) Specialist to improve our website’s visibility on search engines and drive organic traffic through effective optimization strategies.

SEO (Search Engine Optimization)

• Perform on-page SEO (meta titles, descriptions, headings, internal linking)
• Optimize product pages, category pages, and landing pages
• Conduct keyword research for tire products, local SEO, and service pages
• Implement technical SEO basics (site speed, indexing, schema, mobile optimization)
• Manage Google Search Console & Google Analytics (GA4)
• Track keyword rankings, traffic, conversions, and prepare monthly SEO reports
• Work on local SEO (Google Business Profile optimization, reviews, local keywords)

Website Management & Online Orders (NA Tires Hub)

• Manage website admin panel
• Monitor and process online tire orders, order statuses, cancellations, and refunds
• Coordinate with shipping partners (FedEx / UPS) and upload tracking details
• Ensure product listings (tire size, brand, pricing, images, descriptions) are accurate and updated
• Regularly check website speed, uptime, and user experience
• Fix basic website issues or coordinate with developers when required

Digital Marketing & Paid Advertising

• Create and manage Google Ads campaigns (Search, Shopping, Display)
• Optimize ad headlines, descriptions, keywords, and conversion tracking
• Manage remarketing / retargeting campaigns
• Plan and execute promotional campaigns & seasonal offers
• Monitor ad spend, ROI, and continuously optimize performance

Social Media & Content Marketing

• Manage business pages on Facebook, Instagram, LinkedIn
• Create and schedule promotional posts, offers, banners, and product highlights
• Coordinate simple graphic designs & creatives (or work with designers)
• Develop content ideas related to tires, car care, offers, and services
• Respond to customer messages and inquiries (or coordinate with support team)

E-Commerce Optimization

• Improve conversion rate (product descriptions, CTAs, checkout flow)
• Optimize abandoned cart recovery
• Manage discount codes, coupons, and promotions
• Ensure proper tax, shipping, and payment gateway settings
• Analyze customer behavior and buying trends

Reporting & Analytics

• Prepare weekly & monthly performance reports

o Website traffic

o Sales & conversions

o SEO rankings

o Paid ads performance

• Share actionable insights and improvement recommendations
• Track competitors and market trends in the tire & automotive industry

Coordination & Compliance

• Work closely with management on marketing strategy
• Coordinate with developers, designers, vendors, and logistics teams
• Ensure compliance with Google policies, ad guidelines, and data privacy
• Maintain documentation and SOPs for marketing processes

Qualification: BS in Information Technology (BS IT) or a related field

Job Type: Full-time

Work Location: In person