SEO / Digital Marketing Specialist (Entry–Mid)

Overview
We are seeking a detail-oriented and results-driven SEO Specialist to join our dynamic digital marketing team. The ideal candidate will possess a strong understanding of search engine optimization strategies and techniques, with a passion for improving website visibility and driving organic traffic. You will play a crucial role in enhancing our online presence through effective SEO practices, ensuring that our content reaches the right audience.

Duties

• Conduct comprehensive keyword research to identify opportunities for content optimization and growth.
• Develop and implement effective SEO strategies to improve website rankings on search engines.
• Optimize website content, including metadata, headings, and images, to enhance search engine visibility.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and Adobe Analytics.
• Perform link building activities to increase domain authority and drive referral traffic.
• Collaborate with content creators to ensure that all web content is optimized for SEO best practices.
• Manage and optimize e-commerce platforms to enhance product visibility in search results.
• Utilize Google Tag Manager for tracking conversions and user interactions on the website.
• Stay updated with the latest trends in SEO, digital marketing, and search engine algorithms to ensure compliance with best practices.
• Assist in social media management efforts to promote content and engage with target audiences.

Skills

• Proficiency in SEO tools and techniques, including keyword research, link building, and web analytics.
• Strong knowledge of HTML, CSS, JavaScript, and WordPress for effective website optimization.
• Experience with Google Analytics, Google Search Console, Adobe Analytics, and Google Tag Manager.
• Familiarity with content management systems (CMS) to manage website updates efficiently.
• Understanding of conversion optimization strategies to enhance user experience and increase engagement.
• Knowledge of SEM (Search Engine Marketing) principles to support overall digital marketing efforts.
• Ability to analyze data trends and make data-driven decisions for continuous improvement.
• Excellent communication skills for collaboration with cross-functional teams. Join us as we strive to enhance our online presence through innovative SEO strategies that drive results!

Job Type: Full-time

Pay: $20.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance

Work Location: In person