SEO Expert / SEO Specialist

We are looking for a results-driven SEO Expert to lead and execute SEO strategies for our projects, like news related and growing utility and tool-based platforms).
The ideal candidate will have proven experience in improving organic visibility for content-heavy and tool-based websites, strong analytical skills, and the ability to deliver measurable growth in traffic and rankings.

Responsibilities:

• Develop and implement a comprehensive SEO strategy for both news- and tool-based websites.
• Conduct keyword research and identify high-value opportunities in the sports (especially cricket) and tool niches.
• Optimize on-page elements — titles, meta tags, headings, schema, internal linking, and page content.
• Perform technical SEO audits to ensure proper indexing, site speed, and crawlability.
• Build high-quality backlinks through outreach, guest posting, and content promotion.
• Analyze and improve Core Web Vitals and mobile SEO performance.
• Collaborate with content writers to ensure every article, match update, and tool page is SEO-optimized.
• Track and report organic growth, keyword positions, and user engagement metrics.
• Stay updated with Google algorithm changes, AI search trends, and SEO automation techniques.

Requirements:

• Proven experience as an SEO Expert, SEO Analyst, or similar role.
• Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, and keyword research tools.
• Experience ranking content sites (blogs, news portals) and tool-based projects.
• Good understanding of technical SEO (schema markup, XML sitemaps, robots.txt, page speed, etc.).
• Ability to analyze competitors and create data-driven SEO roadmaps.
• Excellent communication, organization, and reporting skills.

Job Type: Full-time

Application Question(s):

• The job location is Dharoghywala, Lahore, near UET Lahore. This is an on-site role — are you open to commuting here for on-site work?

Experience:

• Seo: 2 years (Required)

Location:

• Lahore (Required)

Work Location: In person