SEO & Growth Marketing Specialist

About Kodexo Labs

Kodexo Labs is a fast-growing AI and software solutions company helping businesses build mobile apps, enterprise platforms, and automation systems. We’re looking for a Growth-Focused SEO & Marketing Specialist who can generate leads, traffic, and visibility using modern SEO strategies, AI-driven optimization, Local SEO (GBP), and inbound funnels.

Key Responsibilities - SEO & AI Optimization

• Develop and execute AIO, AEO, SGO, AI Mode, and GEO strategies to capture visibility across Google, AI engines, voice search, and generative platforms.
• Optimize for long-tail, conversational, and problem-solving queries that match buyer intent.
• Implement entity-based SEO, structured data, and schema markup to strengthen brand authority.
• Build content clusters and topical authority around high-value services.
• Monitor and adapt to Google algorithm and AI search updates.

Local SEO & Google Business Profile (GBP)

• Manage Google Business Profiles (GBP): verification, optimization, rankings, reviews, and reinstatements.
• Execute daily GBP posting strategies (offers, updates, events, FAQs, highlights).
• Troubleshoot and resolve GBP suspensions, duplicates, and access issues.
• Improve GBP rankings through NAP consistency, local backlinks, citations, and directory listings.
• Track GBP insights (calls, direction requests, website clicks, conversions) and improve lead flow.

Inbound Marketing & Content Funnels

• Build and manage AI-optimized inbound funnels with blogs, whitepapers, guides, landing pages, and case studies.
• Design conversion-focused lead magnets, CTAs, and nurturing sequences.
• Map content to buyer journey stages (awareness, consideration, decision).
• Distribute content strategically across web, forums, niche directories, and partner sites.

Conversion Rate Optimization (CRO) & Growth

• Run A/B tests on landing pages, CTAs, and lead-gen assets.
• Improve website UX, speed, mobile performance, and Core Web Vitals.
• Identify and execute quick-win strategies for faster traffic and lead boosts.

Analytics, Reporting & Authority Building

• Build dashboards to track organic traffic, keyword rankings, lead pipeline, and ROI.
• Use tools like GA4, GSC, SEMrush, Ahrefs, BrightLocal, Whitespark for insights.
• Provide weekly/monthly reports with data-driven recommendations.
• Drive review generation & reputation management across GBP, Clutch, G2, etc.
• Build backlink and authority strategies via editorial placements and industry directories.

Requirements & Skills

• Minimum 02 years of proven experience in SEO, Local SEO, and growth marketing.
• Strong expertise in AIO, AEO, SGO, GEO, AI-mode optimization, and entity SEO.
• Hands-on experience with GBP optimization, verification, reinstatement, and daily posting.
• Proven track record in inbound lead generation and content-driven growth.
• Familiarity with tools: SEMrush, Ahrefs, BrightLocal, Whitespark, GMB Everywhere, GA4, GSC.
• Data-driven mindset with strong analytics and CRO skills.
• Ability to create scalable inbound funnels that convert into leads.

Nice-to-Have

• Experience with AI-driven marketing automation.
• Knowledge of multi-location SEO campaigns.
• Familiarity with ABM (Account-Based Marketing) strategies.

Why Join Kodexo Labs?

• Work in a growth-driven AI & software environment.
• Direct impact on leads, pipeline, and revenue generation.
• Freedom to experiment with AI-powered SEO & marketing strategies.
• Competitive salary + performance-based incentives.
• Innovative, collaborative, and fast-moving team culture.

Location: Gulshan-e-Iqbal
Job Type: Full-time (On-site)

Job Type: Full-time

Work Location: In person