SEO Lead

Why join Bybit

Bybit is one of the world’s leading crypto exchanges. You’ll help millions of traders discover our products through organic search, shaping how the next wave of users finds, learns, and grows with Bybit in every market we serve. Our environment is fast, global, and deeply collaborative. Benefits commonly include flexible work, international opportunities and strong recognition programs.

The role

We’re looking for an SEO Lead to own Bybit’s end-to-end SEO strategy across markets. You’ll set the vision, lead a small but high-impact team, and partner with Content, Product, Web, Brand, and Regional Marketing to drive measurable growth in non-paid traffic, sign-ups, and revenue.

Key Responsibilities

• Own the SEO strategy (technical, content, and off-page) for Bybit.com and key web properties across priority markets.
• Define channel KPIs and build the operating cadence: monthly forecasts, dashboards, and post-mortems tied to clicks, impressions, ranking distribution, sign-ups and product activations.
• Lead SEO roadmap & experiment backlog: IA improvements, internal linking, schema, Core Web Vitals, site performance, hreflang/internationalization, programmatic SEO, and SERP feature optimization.
• Partner with Content & Regional teams to ship high-quality, compliant content at scale (learn & earn, product explainers, market education, glossary, landing pages).
• Drive technical excellence with Engineering/Web: crawl budget, canonicalization, redirects, sitemaps, log-file insights, JS rendering, and A/B testing of on-page elements.
• Grow authority via safe, scalable digital PR/links and partnerships; monitor competitive gaps and EEAT signals.
• Enablement & leadership: mentor SEO specialists/writers, refine playbooks, and uplevel non-SEO partners on best practices.
• Own vendor relationships and tooling; evaluate and negotiate as needed.
• Compliance & risk: ensure content and tactics meet legal and regional guidelines for financial/crypto markets.

Qualifications

• 6–10+ years in SEO with at least 2 years leading a team or cross-functional pod.
• Proven results growing organic traffic and conversions at a global or multi-locale product company (ideally fintech/crypto, trading, or high-reg domains).
• Deep technical SEO chops (CWV, rendering, international SEO, large-site architecture) and hands-on fluency with GA/Looker (or equivalent), GSC, log-file tools, and crawlers.
• Strong content instincts and ability to brief, QA, and measure content at scale.
• Comfortable in fast-moving, experiment-driven environments; crisp communicator who can influence product and exec stakeholders.
• Programmatic SEO experience; SQL basics; experience launching in SEA, MENA, LATAM, and Europe (e.g., Germany, France, Spain, Italy, Netherlands, Poland, UK) ; familiarity with compliance in financial content.
• Excellent written and verbal communication skills in both English and Chinese to be able to effectively communicate with Chinese-speaking clients and stakeholders.

We can provide:

• Shift Allowance: We recognize your commitment and flexibility, and offer an allowance for remuneration.

• Bonus & Incentives: Our performance-based bonuses and incentives keep you continually engaged

• Medical Insurance: Health is wealth — We prioritize your well-being, and provide comprehensive medical insurance coverage.

• Study Growth Fund: We invest in your learning and growth, providing a study fund to advance your skills and career.

• Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.