About the Role:
We are looking for a detail-oriented SEO & Backlink Specialist with extensive experience in digital marketing and link-building strategies. The ideal candidate will have a proven track record in improving website authority, driving organic traffic, and optimizing content for better search engine rankings.
Key Responsibilities:
- Research potential websites, influencers, and online communities for outreach and backlink opportunities.
- Conduct comprehensive content audits to identify linkable content and optimization opportunities.
- Perform keyword research to identify high-performing keywords for SEO-focused content projects.
- Monitor and promote blog posts and other content for backlink acquisition purposes.
- Collaborate with copywriters and web developers to continuously improve content and website architecture for better SERP rankings.
- Monitor and maintain a healthy backlink profile using tools like Google Search Console and other SEO platforms.
- Perform competitive research to analyze competitors’ backlink and advertising strategies.
- Track and report outreach efforts across social media, forums, email campaigns, and other channels.
- Configure and monitor Google Analytics and Search Console data to measure content performance.
- Manage directory submissions, classified ads, bookmarking, blog posting, Web 2.0 creation, document sharing (PDFs and infographics), relevant blog commenting, forum posting, and profile submissions.
Qualifications:
- 3+ years of hands-on experience in SEO, link-building, and content promotion.
- Strong knowledge of SEO tools, backlink monitoring, and analytics platforms.
- Excellent research and analytical skills to identify high-value backlink opportunities.
- Ability to work independently and collaboratively with cross-functional teams.
- Good written and verbal English communication skills are a plus but not mandatory.
Preferred Skills:
- Prior experience with content marketing campaigns and outreach strategies.
- Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar SEO tools.
- Experience in managing multiple SEO projects simultaneously.
Why Join Us:
- Opportunity to work with a dynamic marketing team and grow your SEO expertise.
- Exposure to high-profile clients and diverse industries.
- Competitive salary and growth opportunities.
Job Type: Full-time
Pay: Rs40,000.00 - Rs70,000.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person