SEO Specialist

Job Title: SEO Specialist (Onsite)
Location: Karachi , Pakistan
Experience: 2+ years

Key Responsibilities:

• Develop, implement, and manage effective SEO strategies for the company’s website, apps, and digital platforms.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and analyze website performance using Google Analytics, Search Console, and other SEO tools.
• Optimize website content and structure to improve search engine rankings and user experience.
• Collaborate with the marketing, design, and development teams to implement SEO best practices.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing strategies.
• Prepare reports on SEO performance, traffic trends, and recommendations for improvement.

Requirements:

• Minimum 2 years of proven SEO experience, preferably in a digital agency or tech company.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with website CMS platforms (WordPress, Shopify, etc.) and basic HTML/CSS understanding.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent communication and collaboration skills.
• Ability to work onsite at our office and coordinate with cross-functional teams.

Preferred:

• Experience with app store optimization (ASO) for mobile applications.
• Knowledge of paid search campaigns (Google Ads, PPC) is a plus.

Job Type: Full-time

Work Location: In person