SEO Specialist

JOB SUMMARY

We're looking for an SEO Specialist to own organic search performance end-to-end. You'll drive rankings, attract qualified traffic, and maintain site health through keyword strategy, technical optimization, and data-driven execution working closely with our content and development teams.

You're equally at home analyzing a crawl report and briefing a content team. You think in systems, move with urgency, and measure everything.

TOOLS YOU'LL USE

Ahrefs | SEMrush | Screaming Frog | Google Search Console | Google Analytics | Next.js

WHAT YOU'LL DO

• Own keyword research, search intent mapping, and competitive analysis to inform organic strategy
• Optimize on-page elements, content, metadata, URL structure, and internal linking for maximum search visibility
• Implement and monitor technical SEO: indexing, crawlability, site speed, Core Web Vitals, schema markup, and mobile performance
• Build and manage off-page SEO and link acquisition initiatives
• Partner with content teams to align publishing with SEO priorities and close content gaps
• Track performance and deliver clear, actionable insights using analytics and SEO tooling
• Identify issues, triage fixes, and drive measurable improvements to organic traffic and conversions
• Lead and support SEO audits, site migrations, and structured testing
• Stay ahead of algorithm updates and evolving best practices

REQUIRED QUALIFICATIONS

• Proven experience in an SEO Specialist or SEO Analyst role
• SaaS marketing background, solid understanding of SaaS buyer journeys, bottom-of-funnel SEO, and using organic search to generate leads, trial sign-ups, or demo requests
• Strong command of on-page, off-page, and technical SEO strategy and execution
• Hands-on proficiency with Ahrefs, SEMrush, and Screaming Frog
• Working expertise in Google Analytics and Google Search Console
• Functional knowledge of HTML, CSS, and Next.js fundamentals enough to collaborate effectively with engineering and understand how the stack affects SEO
• Sharp analytical thinking and the ability to translate data into clear recommendations

PREFERRED QUALIFICATIONS

• Experience developing SEO-led content strategies, not just executing them
• Deep familiarity with Core Web Vitals and performance optimization
• Exposure to local SEO or eCommerce SEO environments
• Understanding of JavaScript SEO nuances rendering, hydration, and their crawlability implications
• Familiarity with Next.js rendering strategies (SSR, SSG, ISR) and how they impact indexing
• Background in CRO or A/B testing methodology

Job Type: Full-time

Work Location: In person