SEO Specialist - Fluent English Speaker

Key Responsibilities

• Create, optimise, and revamp website pages to improve SEO performance and user experience.
• Plan, develop, and implement SEO strategies to boost search engine rankings.
• Conduct comprehensive keyword research, competitor analysis, and evaluate market trends.
• Optimise website content, landing pages, and blogs for maximum organic reach.
• Manage on-page and off-page SEO, including link-building initiatives.
• Perform regular SEO audits and implement technical improvements (site speed, crawlability, indexing).
• Track, analyse, and report on website performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Collaborate closely with the operations team, web developers, and designers to ensure SEO best practices are applied.
• Write engaging, SEO-friendly blog content and support digital content creation.
• Assist in creating and optimising email campaigns through Mailchimp or similar platforms.

Requirements

• Holds a Digital Marketing Certificate from AUC or GUC.
• Proven experience (2+ years) as an SEO Specialist or in a similar role.
• Strong understanding of search engine algorithms, ranking methods, and SEO tools (Google Analytics, Search Console, Ahrefs, Screaming Frog, etc.).
• Demonstrated experience in technical SEO, on-page, and off-page optimisation.
• Excellent command of English both written and spoken, with strong copywriting and content creation skills, This is a Must.
• Experience with Mailchimp or other email marketing platforms is preferred.
• Exceptional analytical, organisational, and communication skills.
• Ability to work independently and collaboratively within a cross-functional team.
• Background in healthcare or a related industry is an advantage but not mandatory.