SM & Content Lead Executive

The Role

You’ll lead strategy, storytelling, and execution across platforms like LinkedIn, Quora, Reddit, GitHub, Discord, YouTube, Threads, and emerging engagement spaces (Farcaster, Polywork, Hugging Face Spaces, Lemmy).

Your goal: build authentic engagement ecosystems that connect developers, data-scientists, learners, and brands.

Key Responsibilities

Strategy & Leadership

• Lead the social ecosystem, crafting and executing multi-platform content plans.
• Develop content roadmaps, community campaigns, and creator collaborations across geographies.
• Align storytelling with Pepercorn’s broader brand voice - innovation, empathy, design thinking, and tech.
• Co-create 360° content calendars, brand playbooks, and campaign performance frameworks.

Content Creation & Publishing

• Ideate, write, and manage posts, carousels, explainers, micro-videos, AMAs, challenges, and community narratives.
• Translate technical themes (AI, GIS, data, mapping, innovation) into human-centred stories.
• Partner with design and motion teams to produce visually strong, platform-first assets.
• Manage publishing cadence across time zones (India / Australia / GCC audiences).

Community Engagement

• Moderate and nurture communities on Reddit, Quora, GitHub, Discord, turning passive viewers into active contributors.
• Design gamified engagement loops e.g., GeoChallenges, AMA series, live mapping sessions.
• Build micro-influencer & expert networks within GIS, AI, and data storytelling domains.
• Track sentiment, feedback, and user participation to evolve tone and formats.

Analytics & Reporting

• Use data to shape content direction & measure engagement depth, topic resonance, and community health.
• Prepare monthly dashboards: campaign reach, retention, cross-platform growth, referral traffic.
• Present insights to Pepercorn’s creative tech leadership team and client stakeholders.

Innovation & Experimentation

• Prototype with AI content tools (ChatGPT, Runway, Suno, Midjourney) to test new creative formats.
• Scout emerging engagement ecosystems and recommend first-mover strategies.
• Stay ahead of AIO (AI Optimisation), SEO, and voice-search content trends.

Required Skills & Experience

• 4–7 years in social media strategy, content creation, or digital community building.
• Strong experience leading content across LinkedIn, Reddit, Quora, GitHub, or Discord.
• Exceptional writing and editing skills with a balance of creativity and technical clarity.
• Comfort working with designers, data teams, and AI tools.
• Analytics mindset - familiar with GA4, Hootsuite, Notion dashboards, or similar.
• Bonus: Exposure to technology, education, sustainability, or creative-tech ecosystems.

Personal Attributes

• Hybrid Thinker: Creative intuition + analytical discipline.
• Community Builder: Values meaningful conversations over vanity metrics.
• Cultural Translator: Can move seamlessly between developer forums and design storytelling.
• Independent & Collaborative: Drives projects solo yet thrives in cross-functional teams.
• Always Curious: Experiments, measures, refines.

Reporting To:

Director – Creative Tech & Strategy

About Pepercorn Communications

Pepercorn Communications is a Creative + Tech Agency with footprints in India, UAE, UK, and Australia, specialising in brand identity, digital storytelling, content ecosystems, and experience design.

Our clients span hospitality, education, fintech, sustainability, and emerging-tech sectors. From heritage hotels to AI-driven platforms, we don’t just design brands…we design engagement.

We’re now expanding our Creative Tech vertical and seeking a Social Media & Content Lead Executive to drive one of our most exciting mandates while shaping Pepercorn’s own social voice and next-gen content frameworks.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote