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Job Purpose
Responsible for delivery of revenue and sales targets of the Sales accounts nationwide through channel partners, dedicated resellers, indirect channel – shops and premium dealers. including both the distribution and the retail functions, with focus on: •Expanding reach & ensuring availability •Attaining the desired product mix & enhancing revenue generation
Report To Position Name
•Formulating the sales channel strategy, to deliver revenue and profitability targets for Sales Accounts and ADSL resellers in line with the Enterprise Sales and EBU Sales Strategy. •Prepare & implement annual and quarterly business plans & sales forecasts that support realizing the overall corporate objectives & budgets, followed by quarterly business reviews to upper management summarizing channel activities & results benchmarked against plans •Continue to grow and refine an already established traditional indirect channel and leverage Etisalat's unique strengths to traverse to a more diverse & differentiated channel structure that would lead to trade network expansion & securing trade competitive advantage •Actively participate in the target setting process using market intelligence and market awareness Understand the core and strategic products within the product portfolio that will deliver on revenue targets. •Ensure that all relevant activities which are essential for the success of the SME indirect sales channel are rolled out in a timely and cost effective manner •Plan & execute trade activities & promotions to enhance performance and achievement also improving visibility in the market place & outshining competition •Responsible for owning account planning and associated pipeline for all Sales channels and ADSL resellers maintaining channel control and positive influence within the channel. •Position Etisalat as the Solution Provider of choice within the trade channel and develop channel members' loyalty •Lead and drive high performance across all the channels through a structured performance management system driven by monthly one to ones and weekly channel meetings •Lead the monitoring, assessment & continuous development of distributors' and retailers' performance & capabilities; ensuring appropriate & effective representation in the market •Ensure that sales commissions support maintenance of existing business, promote new business and drives strategic products by engaging with HR and Strategic Planning and Reporting. •Develop the WiFi Hotspots acquisition expansion plans along with Marketing and technical teams to ensure optimal coverage •Lead the development, implementation & continuous streamlining of relevant processes involved in running day to day operations internally and externally. •Coach, lead & develop team members and ensure they are properly equipped, trained and motivated to achieve their objectives, promoting a "can do" attitude and synergetic team spirit within a healthy competitive environment •Manage talent within the team and secure succession plans
QUALIFICATIONS_ESSENTIAL
University Degree. Excellent in Arabic & English (Reading, Writing & Oral). High communication skills. Adaptability & flexibility High level of commitment & reliability Excellent presentation & negotiation skills
QUALIFICATIONS_DESIRABLE
MBA Is a plus
EXPERIENCE_ESSENTIAL
Minimum 12 years of experience
EXPERIENCE_DESIRABLE
N/A
CERTIFICATIONS_ESSENTIAL
N/A
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