SME & SOHO Acquisition Analyst.Enterprise Marketing

Job Purpose

SME acquisition Marketing supervisor plays a vital role in supporting SME segment penetration. It is necessary to have a good interpersonal and communication skills that allows him/her to build effective relationships with customer care, technical, pricing, PM & sales teams, along with improving business performance. He/she should also proactively identify potential problems and ensure that the situations are resolved as quickly as possible, keeping the management informed and provided them with the solutions taken. He/she primary goal is to ensure customer’s satisfaction, loyalty and to repeat business. oversee and improve the overall satisfaction and experience of customers within the telecom industry. This role involves understanding customer needs, managing and supporting sales KPI’s, and implementing strategies to enhance the quality of interactions between the company and its customers.

Report To Position Name

Projects activities, Delivery & Execution: •Monitor and analyze corporate SME segment’s performance data and KPI’s, develop and execute projects to better reach the target market and boost product sales. •Deliver the necessary reporting requirements of every new launch •Focus on developing new creative initiatives relevant to large segment base to help achieve segment KPI’s •Ownership of the new products/ initiatives focusing on all quality aspects throughout the product execution lifecycle starting from analysis, research then developing Presentations for management approval •Ensuring project implementation, covering “customer handling, selling process, scripts, key selling points, channels fulfilment, launch plan, communication, post assessments & product development after launch •Work closely with project management to ensure smooth execution of new projects Acquisition Activities: •Collaborate with the sales (Hunters) during the acquiring phase of the clients and the first 3 month of the customer’s journey. •Account management (incubation team) and customers care departments to facilitate the acquisition of new accounts, and handling them in the incubation phase based on the customers’ requests and market demands. •Design and implement new acquisition initiatives whether on a tariff or promotional basis. •Designing of daily/weekly/monthly analytical reviews on the acquisition & acquisition revenues trends, dash boards & competition. •Undertake initiatives and processes to ensure the quality of acquired accounts (real clients) •Enhance enterprise customer experience during the first 3 months •Attend UAT and ensure best in class customer experience in launched value proposition •Handle customized offers requested by sales (corporate accounts) •Responsible to take an active role in the annual marketing plan with respect to the share growth to achieve preset company KPIs. •Define segmentation criteria needed to build the segments to be targeted with the verticals model including overall usage, data usage, ARPU , industry…etc Channel marketing activities: •Enhancing acquisition channels Performance through different sales promotions & contests across all channels: Traditional and Retail Monitoring, reporting & Analysis for segment performance KPI’s •Executive reporting to CBO •Weekly performance analysis •Monthly segment reviews •Pre and post-launch assessments for new launched projects

QUALIFICATIONS_ESSENTIAL

University Degree in a related field. Excellent Computer skills, Advanced MS excel is required. Excellent communication skills. Excellent in Arabic & English (Reading, Writing). Skills •Excellent verbal and written communication skills to interact with customers, team members, and stakeholders •Understanding and empathizing with customer needs and emotions is crucial for creating positive experiences. •Having very good problem-solving and critical thinking skills will enable you to identify root causes, find solutions, and make informed decisions. •Gathering and analyzing customer feedback, data, and metrics is important to identify trends, insights, and areas for improvement. •Having a solid understanding of customer service principles, best practices, and customer journey mapping can contribute to delivering exceptional experiences. •Building strong relationships with customers, stakeholders, and internal teams fosters trust, collaboration, and loyalty

QUALIFICATIONS_DESIRABLE

N/A

EXPERIENCE_ESSENTIAL

3 years’ Experience in Marketing field.

EXPERIENCE_DESIRABLE

N/A

CERTIFICATIONS_ESSENTIAL

Excellent interpersonal and negotiation skills. Organized and disciplined with excellent prioritization and time management skills. Self-motivated and able to work independently and manage multiple tasks concurrently. Participating in training programs or workshops focused on customer experience management can help develop practical skills and knowledge. Certified with training of trainer diploma from AAST.