Social & Content Marketing Specialist

Department: Marketing

Type: Hourly, Non-Exempt

Location: Remote

Salary: $25-$35/hr

Schedule: Part-time opportunity to go Full-time

About Us:

Founded in 2017, Coastline Academy is the largest behind-the-wheel driver education company in the United States. Currently in 9 states and growing, we are a people-first, technology-centric company with a focus on transparency and efficiency. We are on a mission to rid the world of car crashes by teaching students to be safe and confident drivers for life.

About This Role:

The Social & Content Marketing Specialist plays a vital role in elevating Coastline’s brand presence across social media, online forums, and digital publications. This position blends creative storytelling with tactical execution. The ideal candidate is a video-first thinker, a social-savvy writer, and a proactive content creator who’s excited to lead production from idea to post.

Key Responsibilities:

Social Media Management

• Own short-form video content from ideation to editing
• Create video content using instructor footage and podcast clips
• Plan monthly themes and topics for instructors to film
• Manage posting calendar and schedule across all major platforms
• Moderate comments and engage meaningfully with our audience
• Identify and interact with complementary accounts and trends

Forum Engagement

• Create and comment on Reddit threads related to driving, education, and vehicles
• Ask and answer relevant questions on Quora to drive visibility and traffic
• Build a consistent presence in relevant directories and discussion forums

Content & Research Projects

• Develop viral, media-friendly industry reports using surveys, available data, and trend analysis
• Examples include:
• Top Cars Used by tiktok influencers
• Safest States Based on Teen Accident Rates
• Teen Survey on if they would delay getting their license if Robotaxis was in their city.
• Pitch ideas, design infographics, and collaborate with media partners for amplification

Marketing Support

• Help create flyers, graphics, and print collateral using Canva or similar tools
• Assist the marketing team with regional campaigns as needed

Qualifications and Key Attributes for Success:

• 3+ years of strong experience with social media platforms including Instagram, TikTok, YouTube Shorts, Reddit, and LinkedIn
• Proficiency with video editing tools (e.g., CapCut, Final Cut, Adobe Premiere, or similar)
• Strong writing and communication skills, particularly in persuasive or viral content formats
• Self-starter with the ability to take projects from concept to execution
• Comfortable conducting surveys, analyzing data, and turning insights into shareable stories
• Familiarity with tools like Canva, Google Drive, and scheduling tools (Later, Buffer, etc.)
• Bonus: Experience working with influencers or podcast clips

At Coastline Academy, we celebrate diversity and are committed to fostering an inclusive workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by law.